Summary

For over 40 Years, Merrell has been trying to share the simple power of the being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourages people to get outside everyday whether in the city or on the trail. To help drive this journey, we are looking for a Brand Marketing Manager for our Hike category.

This role will manage the development and execution of strategic marketing plans for major initiatives, implementing activation across global markets, and leading a synergistic global go-to-market. The oversight of these responsibilities is geared toward maximizing sales growth, deepening the consumer’s awareness of the brand and building affinity for our products. The Brand Marketing Manager for Hike will tell amazing stories to bring our purpose to life.

Job Description

Manages the Hike category, which includes developing and implementing brand strategies based on sound analytics and insights.Leads the development of insight driven, best-in-class, full-funnel integrated consumer marketing programs (from brief to post launch analysis) with internal and external agency partners for. Partner with and influence internal and external cross-functional teams to develop and execute program to deliver against brand goals.Analyzes and optimizes performance of marketing plans by using data to identify key insights that can help drive decision better actions, decision making and continuous improvement.Partners with Integrated Media Team as a brand expert to ensure media plans reach key consumers, meet brand goals and incorporate on-brand creative.Influences and leads other marketers, leading them in building effective plans, investing time in coaching and developing their marketing competencies.Maintains in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand. Partners with consumer insights team to identify category trends and consumer unmet needs, and build and action learning plans from idea to opportunity sizing through consumer validation.Manages the development of seasonal category sell-in and sell-thru materials for global product marketing stories.Oversees calendar, timelines & budget for category. Determines seasonal cadence and structure of regional marketing share outs.Performs duties consistent with the Company’s AAP/EEO goals and policies.Performs other duties as required/assigned by manager.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

Bachelor’s degree or equivalent experience required.5+ years of marketing experience, deep understanding of brand building and passion for developing and implementing customer-obsessed, insights-driven integrated marketing campaignsStrong leadership skills with the ability to collaborate and influence effectively across cross-functional teams. Comfortable with leading team meetings to drive execution.Ability to operate independently and operates with equal parts imagination and executionBrings a strong team mentality approach to their work and comfortable driving and influencing change.Strong analytical skills with the ability to leverage data, clearly communicating findings and implications to drive actionProven ability to transform a strategy and vision into actionable integrated marketing plans in a rapidly changing, fast-paced organizationStrong written communication skills and demonstrated comfort level with public speaking.Solid understanding of global marketsAble to multi-task and prioritize projects.

WORKING CONDITIONS

Normal office environment. Travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.