General Summary
Is a proactive, innovative, and strategic communications professional who works to advance WellSpan Health's image and reputation as a leading health care provider through strategic social media outreach and response. This position works to effectively position WellSpan's care, experts, services, and impact among key stakeholders and helps to mitigate reputational risk through effective management of various social media platforms. This position contributes to an integrated, collaborative, data-driven Communications team that is known for high reliability and excellence in execution.
Essential Functions:
Common Expectations:
Writes, edits, proofreads, and proposes social media strategies and tactics. Works proactively with other team members to obtain relevant content. Maintains established policies and procedures, objectives, quality assessment and safety standards. Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops. Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation. Ability to multi-task while maintaining flexibility and meeting deadlines. Manages work and identifies issues and opportunities proactively.Required for All Jobs:
Performs other related duties as identified. WellSpan Health has adopted and implemented a compliance program to support WellSpan's values and standards for professionalism, integrity, and ethics. Expected to support and meet the values and standards of the organization and the performance expectations of the job, the department, and the compliance program. WellSpan Health has adopted and implemented a privacy program to safeguard the patient information and the business and operational information of the organization. Expected to support and meet the values and standards of the organization to safeguard patient and business/operational information.The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Physical Demands:
Standing - Occasionally Walking - Occasionally Sitting - Frequently Reaching - Rarely Talking - Frequently Hearing - Frequently Repetitive Motions - Occasionally Eye/Hand/Foot Coordination - OccasionallyQualifications
Minimum Education:
Work Experience:
5 years Managing a comprehensive social media program. Required Experience in Communications, Digital Media, Journalism or Public Relations, preferably in a large, complex healthcare organization. RequiredKnowledge, Skills, and Abilities:
Proven ability to apply communications strategies to high-level organizational priorities. Proven experience developing effective, comprehensive social media strategies and analyses for an organization and for individual campaigns. Proven ability to develop and implement strategies to increase share of voice. Deep experience with social media management and analytics tools. Experience with graphic design and photography software preferred. Experience analyzing social media metrics and making recommendations to optimize results, detail-oriented. Critical thinking. Ability to successfully adapt to new processes and tools and work under tight deadlines. Ability to organize information and content for senior level approvals. Superior writing and editing skills in alignment with AP Style and brand guidelines and solid interpersonal skills. Proficiency with Microsoft Office Suite, Adobe Creative Cloud Suite, Canva, and social media management tools such as Meltwater, Hootsuite, Sprout Social or other similar tools. Experience in managing all aspects of social media platforms including Meta Business Suite and Meta Business Manager. Insights, Ad Manager, Google Analytics, and other relevant social media tools. You’re unique and you belong here.At WellSpan Health, we are committed to treating all applicants fairly and equitably, regardless of their job classification. If you require assistance or accommodation due to a disability, please reach out to us via email at . We will evaluate requests for accommodation on a case-by-case basis. Please note that we will only respond to inquiries related to reasonable accommodation from this email address. Rest assured, all requests for assistance or accommodation are handled confidentially, allowing applicants to share their needs openly and honestly with us.