CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.
Job DescriptionCollective is looking for a talented Supervisor, Brand Experience to manage the day-to-day Media Planning and Strategy functions for multiple accounts within a well-known client brand. This person will support a team in the development, execution, and stewardship of media plans for assigned business. The Supervisor will also effectively leverage experience, knowledge and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will report directly to the AMD/Director, Brand Experience.
Role Objectives:
Responsible for contributing to the development of and executing strategy for the functional area
Evaluates capabilities and composition of a wide range of media vehicles to determine which would most effectively reach the target audience across both national and local channels
Evaluates and assesses media performance in order to determine the extent to which the original media objectives and strategies were accomplished
Research, interpret and evaluate available marketing and research data to develop media objectives and strategies
Responsible for managing projects and resources for area of specialization
Effectively communicate and present to top management and clients
Closely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling and establishing benchmarks for control
Accountable for accuracy and media intelligence
Supervise and motivate direct reports
Coordination and communication across inter-agency partnerships and internal resources/teams
Overseeing budget reconciliation process and serve as resource in monthly billing and invoice management
Resource for others to resolve complex questions/problems
May perform other duties and responsibilities that management may deem necessary from time to time
QualificationsB.A. or B.S., preferably in Marketing, Advertising, or related field
3+ years of experience in media planning/strategy
Agency experience highly preferred
3+ year’s media planning experience
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI
Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
National and local planning experience
Minimal supervision, relies on experience/judgment
Understanding of Activation/Negotiation team functions
Understand the capabilities of each media channel to maximize the impact and components within each campaign
Able to make independent decisions and identify priorities
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Orient, train, assign and review the work of subordinates
Be able to identify and promote solutions
Be a resource to others in the resolution of complex problems/issues
Additional InformationAll your information will be kept confidential according to EEO guidelines.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. Compensation Range: $58,500 - $88,000 annually. The Company anticipates the application deadline for this job posting will be 07/13/2024.
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