Фахівець відділу з досліджень товарного ринку і поведінки покупців
Pepsi
Responsibilities Business analytic: analyzing market trends, identifying insights, providing actionable recommendations for business based on data-driven analysis. Keeping the business informed of market performance through the running of monthly reports (Nielsen &Global Data) with insightful and actionable recommendations. Categories situational assessments to reveal new opportunities for segments and PEP brands development. Ongoing (analytical) support for Snack & Dairy Marketing Teams. Annual planning process support Price/ Promo Insights Competitive intelligence NPD performance analysis to drive effective innovation plans. Consumer Insights: bringing the consumer perspective into decision-making. Search for consumer-driven opportunities (portfolio/brand architecture; Brand Strategy & Brand Health; Brand Communication). Research programs development to address business needs. Managing external agencies for the execution of research projects. Support of ongoing brand-health tracking Shopper Insights: Shopper trends & shopper behavior investigation to fuel PEP relationships with key customers with strong insights for efficient cooperation Customer analytic Ad-hoc shopper studies realization ‘Category visions’ development to drive categories & PEP growth via a deep understanding of segments prospectives. Qualifications 2+ years’ experience within a similar role / consumer insights / market research Experience in managing qualitative and quantitative research. Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations. Strong presentation & visualization skills: skilled presentation creator to convey insights supported by data. Strong interpersonal skills; a collaborator and team-player. Excellent organizational skills with a strong focus in managing details. Strong skills in PowerPoint, Excel, Think Cell English: Upper intermediate + (writing comments; presentation in English)
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