Regional marketing management
Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.
Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, competitors, its market or its environment.
Tracking the regional execution progress according to annual plan.
Regional KOL management
National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs.
Regional core campaign execution
Design and execute regional campaigns according to regional strategy.
Regional training
Provide project knowledge training to regional MRs to ensure the academic capability in daily promotion.
Regional marketing management
Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.
Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, competitors, its market or its environment.
Tracking the regional execution progress according to annual plan.
Regional KOL management
National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs.
Regional core campaign execution
Design and execute regional campaigns according to regional strategy.
Regional training
Provide project knowledge training to regional MRs to ensure the academic capability in daily promotion.
Internal Talent:
• Current position > 18 months
• PA: Strong/ Strong or above
External Talent：
• 4 years Top MNC experience, prefer local marketing experience;
• Deep understanding on business
• Strong communication/ influencing/analytical skills
KPI
• 360 feedback from field and core members from cross-function
• Provide timely report for regional sales team
• The frequency of KOL visits and the quality of activities in region
Internal Talent:
• Current position > 18 months
• PA: Strong/ Strong or above
External Talent：
• 4 years Top MNC experience, prefer local marketing experience;
• Deep understanding on business
• Strong communication/ influencing/analytical skills
KPI
• 360 feedback from field and core members from cross-function
• Provide timely report for regional sales team
• The frequency of KOL visits and the quality of activities in region