18823-SBU BAS Marketing Specialist
Mettler-Toledo North America
Our Opening and Your ResponsibilitiesElevating our marketing to the next level. Away from feature advance benefit to customer centric value selling approachReview current marketing material structure and define future desired stateTailor material and sales training for indirect channelImprove marketing capabilities of team and foster marketing mindsetUnderstanding international specifics and represent global view within the teamExpert in clustering and segmentationDrive Voice of Customer: From paint point to value propositionState of the art approach in requirements collectionAbility to target specific segmentsCreating and maintaining regional macro and micro environment analysis (PEST)Improving and structuring trainingTrain internal sales organization and external partners around the globe virtually (SI and SEA)Use of Webinars, eDemo, online webcastEnsure training has desired effect. Validate that training has been understood by the targeted audienceOrganize and coordinate content centrallyWhat You Need to SucceedBachelor's degree in Marketing, Business Administration, Communications, or a related field. Master’s degree (MBA or MSc in Marketing) preferred3+ years’ experience in a marketing role with a proven track record of designing and implementing marketing activities1+ year experience in sales trainings is a plusStrong experience in Voice of Customer, solution and value messaging approachesAdvanced writing skills in EnglishProficient in digital topics with a strong digital mindsetExperience in Design Thinking desiredProficiency in PowerPoint presentation creationInternational experience desiredOur Offer to YouCompetitive compensation & benefit packagePossibility to work in an international environment with multicultural teamInteresting and challenging career in a successful leading global organizationTrainings and professional developmentAbout Mettler ToledoMETTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.Equal Opportunity EmploymentWe promote equal opportunity worldwide and value diversity in our teams in terms of business background, area of expertise, gender and ethnicity. For more information on our commitment to Sustainability, Diversity and Equal Opportunity please visit us here
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