Description

ABM Digital Engagement Strategist
Location: US Remote 

Ready to make a difference?
Are you ready to lead the charge in developing innovative energy efficiency and carbon reduction strategies for utilities? Do you thrive in a dynamic environment where thinking beyond the status quo is encouraged? If you have exceptional organizational skills, attention to detail, and a passion for motivating and engaging others through technology, we want you on our team! 

ICF is a fast-evolving consultancy with a mission to make the world a more prosperous and resilient place. Our award-winning Account Based Marketing (ABM) team is growing, and we are looking for a Digital Engagement Strategist who combines expertise in technology platforms with strategic thinking to develop and execute complex campaigns. Email marketing is a key channel for this position. 

About the Role: In this role, you’ll collaborate with cross-functional teams, including analytics, research, and creative teams. You’ll lead the development and delivery of complex email campaigns targeting business decision-makers on behalf of our utility clients. Your expertise in platforms like Salesforce Marketing Cloud Account Engagement (Pardot) and Eloqua will be crucial in creating seamless information flows within the tech stack. 
Long term, you’ll shape the future of our ABM services, helping utilities redefine how they engage their business customers. Success in client delivery will position you for Thought Leadership and business development opportunities at all levels. 
We are a high-energy, collaborative team that values debate, laughter, and mutual support. No day or solution is ever the same, and we strive to be “better than” each time we deliver. This role can be 100% remote with occasional travel. 

Why you will love working here:

Quality of life: Flexible workplace arrangements, work-life balanceInvestment of the community: Donation matching, volunteer opportunitiesInvestment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase PlanAnd many, many more (Ask your recruiter for more details!)

What you will be doing:
Shape and implement tech stacks for ABM across diverse clients. 
Manage day-to-day email marketing tasks, including calendar management, coding, campaign setup, testing, scheduling, deployment, and reporting. 
Develop email marketing strategies and serve as a subject matter consultant. 
Execute customer segmentation to deliver targeted messaging. 
Work with contact databases to ensure clean data for campaign deployment. 
Prepare presentations for senior leadership and participate in cross-departmental solutioning sessions. 
Stay informed of industry changes, innovations, and best practices. 

What we need you to have (minimum qualifications): 

Bachelor’s Degree in Business, Marketing, Communications, Public Relations, or a related field  (or applicants can substitute one year of related experience for one year of education)  5+ years of experience in marketing, with a high level of proven expertise in developing, deploying, and reporting on complex email campaigns. Skilled in implementing integrated B2B and Account-Based Marketing (ABM) campaigns, and experienced in developing comprehensive annual marketing strategies.Experience in using Salesforce Pardot, Eloqua, or similar email marketing and ABM platforms Experience with HTML and CSS coding 

What we would like you to have:

Knowledge of cybersecurity best practices to ensure data protection and compliance Knowledge of the utility or energy sector Education or certification in B2B marketing and/or Account Based Marketing Certification in an email marketing platform such as Pardot or Eloqua Knowledge of CRM systems like Microsoft Dynamics and Salesforce Experience with A/B testing and optimization techniques Experience with advanced data segmentation and targeting techniques Knowledge of marketing automation workflows and triggers for personalized customer journeys Knowledge of Google Analytics 

Professional Skills:

Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel, Teams) Excellent written and verbal communication skills Ability to manage multiple projects simultaneously and meet deadlines Strong problem-solving skills and the ability to collaborate effectively 

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

 

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. 

However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. 

 

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$89,203.00 - $151,646.00

Nationwide Remote Office (US99)