At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

ABM Technology Program Manager  

Your Impact 

As a vital member of the Demand Generation Technology Operations team, you will play a pivotal role in maintaining the performance of ABM platforms, developing scalable processes, and providing actionable insights to enhance campaign effectiveness.  

This role oversees optimizing tools like Demandbase, Sendoso, and Pathfactory to support highly targeted and personalized marketing campaigns aimed at driving engagement from key accounts. The ABM Technology Program Manager bridges the gap between marketing, sales, and IT teams by ensuring that ABM technologies are effectively integrated, maintained, and leveraged to support business objectives. 

Key Responsibilities:  

Maintain and Optimize Tech Stack: Own the administration, optimization, and integration of ABM platforms such as Demandbase, Sendoso, and Pathfactory ensuring platforms are configured to support execution of ABM campaigns.  Process Improvement: Develop and document best practices, playbooks, and templates to scale ABM efforts across the org.  Cross-Functional Collaboration: Work closely with Marketing, Marketing Ops, and Sales to align ABM initiatives with broader GTM strategies. Act as the main point of contact for troubleshooting and resolving issues related to ABM tech.  Training Delivery: Partner with Enablement team to create and maintain documentation to support Marketing, SDRs, and Field Sales effectively using ABM tools and processes.  Campaign Execution: Support marketing teams in designing, automating, and executing campaigns using ABM and marketing automations tools.  

 

Data and Insights: Ensure data integrity and quality in ABM platforms through governance and quality control processes  

 

 

Qualification and Skills 

To excel in this role, you should bring: 

Experience: 4+ years in ABM, Marketing Operations, or Demand Generation roles 

 

Tech Expertise: Proven experience in ABM, marketing automation platforms (Marketo), and CRM systems (Salesforce). Demandbase and strong understanding of ABM principles, strategies, and execution is a must. 
  AI Experience: Familiarity with AI-powered marketing tools, predictive analytics, and automation to drive ABM effectiveness  
  Project Management: Strong organizational skills and the ability to manage multiple priorities, projects, and stakeholders simultaneously. 

 

Data and Analytics: Familiarity with audience segmentation, account targeting, and persona development. Ability to analyze data to measure campaign effectiveness and provide actionable insights. 

 

Interpersonal Skills: Exceptional collaboration, communication, and influencing skills to work effectively across teams. 

 

Growth Mindset: A proactive approach to identifying opportunities for improvement and bringing innovative solutions to the table. 

Our Commitment to Diversity, Equity, Inclusion and Belonging 

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer 

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.   Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. 

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.