Job Description

Hybrid: - Position does not require an employee to be on-site full-time but the general expectation is that the employee be onsite three (3) days a week to the Oshawa office of General Motors of Canada Company.

The Accessories Product Manager plays a key role in a growing Accessories business that drives both Revenue & Profitability for GM Canada and its Dealers, while providing great customer experiences enabling them to personalize vehicles to their unique needs.

The Accessories Product Manager (APM) will create and own the Canadian go-to-market plans, including the development and execution strategies that drive revenue from GM Accessories Sales.  The APM will need to liaise with both the US Accessory Team to integrate Canadian product requirements, and also work with the Canadian Marketing Teams to create limited production option packages (LPO) for vehicle ordering.   This includes supporting Business Plan strategies and Execution, pricing and associated analysis for new accessories parts, working with Supply chain to make sure parts are set up correctly in our system and ensuring accessories are sufficiently supplied for Canadian needs and demands.

The APM will represent GM Canada at weekly Accessory Program Engineering Team (APET) meetings and other accessory meetings, will be responsible for Canadian forecasting and Initial Order Quantity (IOQ) requirements, and will ensure the Order Guide is written correctly and up to date when adding or removing LPOs.  The APM will need to support the marketing teams for Auto shows, PR and corporate events to add accessories onto vehicles and support the field team and dealers regarding product related queries (i.e. product availability, timing, technical, and quality issues). Ultimately, the APM will be responsible for driving sales and marketing efforts including promotions and dealer sales initiatives for their accessories portfolio.

Other responsibilities include developing support materials, marketing collateral and delivering regular communications for accessory business processes.  The APM will need strong interpersonal and negotiation skills and they will interface with various stakeholders including:  Regional Management, District Managers, Dealers, Vehicle marketing, Finance, Supply chain, Engineering and outside third-party vendors.

Key Performance Metrics

Achieve Financial Targets – Revenue, Contribution Margin, Per New Unit Revenue (PNUR)

LPO readiness and status on track – Updating all new LPOs

Inventory tracking (Min/Max banks), Supply chain issues (air/sea freight) with Suppliers and Integrated business partners (IBP)

Advise on Contracts, Purchase Orders as required when expanding accessory product portfolio

Liaise with Product and Technical assistance center to resolve Aftersales Dealer/Customer issues

Execute successful on-time launches of Accessories.

Track Accessories through the product development process, resolving product issues

Key Priorities/Tools/System Needs

Sales, Marketing Packages, Promotions

Global Connect

LPO packages flow;

US/Canada IMS system

Accessory info by carlines

AIC, Accessible Accessories

Accessory readiness, Sales

Accessory Tracker Database, SRS database

SI, Bulletins, Accessory/Marketing Info

Additional Job Description

Product Development Accessory Tracking

Monitor, follow-up, and move accessories through development stages

Identify & call out roadblocks with functional organizations and suppliers

Escalate issues to leadership for resolution

Communicate and network with Engineering to ensure product intent

Follow accessory development activities with Design, Purchasing, and Supplier Quality

 

Accessory Launch Execution

Work with cross functional teams to ensure flawless accessories launch

Continue to drive Accessories through Launch Process – Product Readiness, develop IOQ’s, Pricing, Catalog, Website, Divisional Communication, Packages & Promotions

 

Accessory Product Lifecycle

Monitor Product lifecycle plans that refresh appearance in 2nd, 3rd, and 4th year of product portfolio

Continue to monitor and update Accessory product information sites with correct naming, usage, and pricing

 

Field Support (Field, Marketing, Dealers)

Communicate monthly field objectives and progress tracking to objectives

Develop sell sheets

Assist Dealers and District Managers on any accessory questions

Help resolve any quality issues

Help resolve any short shipment of parts

Help resolve any backorder issues

Create marketing material for dealers and DM

 

Pricing strategy

Add Price files into spreadsheet for the pricing team to add to the Order Guide

Work on prices for packages that help increase revenue

Price Canadian Accessories in collaboration with Finance to meet financial guidelines and market dynamics

 

MSDOU tables

Update the MSDOU tables to have parts released correctly

Update the MSDOU tables when new parts are released

Update the MSDOOU table some parts are no longer available

Update MSDOU tables when they are rejected.

 

 IBP partners

Work on the contracts

Make sure the parts are released to the warehouse correctly

Make sure the parts meet our engineering requirements

Work with supplier and dealer if there are any quality issues.

 

Other

Develop proactive marketing /promotional strategies and programs.

Monitor Updates of Accessible Accessories

Review Accessory Reference Catalogue

Collaborate with the Brand Team and Fleet Team to develop /include accessory sales strategies

Develop sales contests to help keep Dealers and Field focused on growing Accessories

Lead & Ideate promotions to increase accessories sales, penetrations, revenue

Education & Qualifications

Bachelor’s degree in business or marketing

5 years of Product Accessories experience

A passion for great customer experiences

Demonstrated financial and marketing acumen.

Ability to travel within Canada

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;

Healthcare, dental, and vision benefits;

Life insurance plans to cover you and your family;

Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;

GM Vehicle Purchase Plan for you, your family and friends. 

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.