The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Essential Duties & Responsibilities:

·        Implements strategies to consistently grow revenue and exceed revenue goals.

·        Establishes credible relationships with local business community.

·        Makes sales calls on existing and prospective clients.

·        Maintains assigned accounts and develops new accounts.

·        Prepares and delivers sales presentations to clients.

·        Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.

·        Provides clients with information regarding rates for advertising placement in all media.

·        Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.

·        Works with clients and station personnel to develop advertisements.

·        Performs other duties as assigned.

Requirements & Skills:

·        Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.

·        Minimum one year’s experience in sales, preferably in the media field.

·        Valid driver’s license with an acceptable driving record.

·        Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

·        Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

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