Account Executive
Publicis Groupe
**Company description**
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
**Overview**
As an Account Manager at Digitas, you will be responsible for helping to drive customer loyalty and retention through the delivery of insights and targeted customer communications. Working alongside the CRM team, this role will be pivotal in demonstrating the value of putting the customer at the heart of the organisation.
**Responsibilities**
The role requires you to work closely with clients to manage monthly newsletters, ensuring the timely deployment of marketing and transactional emails. You will be responsible for creating, testing, scheduling, and deployment of all customer email campaigns using the Oracle Responsys platform ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring. You will track the monthly performance of emails and communicate their performance. Additionally, you will develop programs to identify the optimal deployment times for emails, segment the email database to identify and target actives, lapsers and dormant users with specific campaigns, and manage the delivery of tactical lifecycle email campaigns. This will facilitate the measurement of targeted tactical onboarding, reactivation and retention campaigns.
This role also includes managing mid-level client relationship on a day-to-day basis, as well as the internal teams (strategy, creative, technology, data, and operations) to ensure the highest-level performance and growth. The role requires the candidate to be a digital native, commercially inclined, organized, meticulous, collaborative, with a confident and persuasive approach to facilitate client and internal team leadership.
The role maintains a primary responsibility in Singapore working on a project or retainer basis for local client programs and occasionally regional programs. Day-to-day, your role includes:
**Responsible for relationship and growth with key clients, and internal team delivery excellence (90%) –** **CRM & Loyalty, CRM channel campaigns in hospitality, retail, electronics sectors**
+ Liaise with clients, understanding the key products and services Digitas can provide and assist the Account Lead/Director in putting together marketing strategies, budgets, and project/product proposals.
+ Manage and grow internal team of line reports including Senior Account Executive/Interns, if applicable.
+ Assist the Account Lead/Director In the coordination of internal/client meetings and key presentations.
+ Help clients and internal team prioritise projects.
+ Manage internal teams to deliver end-to-end projects and campaigns on time, budget, and quality.
+ Help to motivate and keep teams focused on brand ambition and project/campaign deliverables.
+ Manage process and tools between agency and clients.
+ Be a constant learning in digital and innovation spaces including but not limited to CRM, data, website.
**New Business Growth opportunities for Singapore (10%)**
+ Primary - support your Business Development team on new business proposals for existing and new client pitches.
+ Secondary - support your Account Lead/Director in the areas of CRM, data, and website/platform proposals. Training is made available for a candidate with less experience in any of these areas, with a keen desire to grow in these areas. Additional self-learning will be key.
**Qualifications**
We’re looking for someone who can demonstrate:
+ 1-2 years digital /CRM / account management experience
+ Proven experience working with CRM/Email marketing automation ESP platforms and or campaign management.
+ An analytical and process-oriented mindset and attention to detail
+ Experience in working with databases, data analysis, and segmentation
+ Strong Excel skills to interpret data insights. Knowledge on SQL is a plus.
+ Excellent client management skills - liaise with multiple clients on an ongoing basis, being an ambassador to their brand as well as to Digitas. Understanding client’s day-to-day needs (briefs) and confirming the direction of the team to fulfil these briefs in an accurate and timely manner.
+ Complete and deliver mid-level projects and campaigns to a specific schedule within an agreed budget as per agreed brief
+ Excellent presentation/oral and negotiation skills: know how to sell a mid-level idea into clients, pushing back when necessary for the overall good of the project delivery.
+ Excellence at understanding timing and budget limitations, keeping everyone on track and informed
+ Serve as a liaison between Accounts, Creative, Strategic and Data and Delivery agency divisions
+ Full awareness of project management processes related to digital platforms.
+ Experience with CX platforms (Adobe/Oracle/MS/Sitecore/SFMC etc) is not mandatory, but a plus.
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