ACCOUNT EXECUTIVE OUTSIDE SALES
Woodward Communications, Inc.
ACCOUNT EXECUTIVE OUTSIDE SALES
Job Details
Job Location
Richland Center Shopping News - Richland Center, WI
Position Type
Full Time
Travel Percentage
Road Warrior
Job Shift
Day
Job Category
Sales
Description
Overall Responsibilities :
Sales
+ Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone.
+ Prepare advertising for input into production.
Revenue Generation - Generate revenue from Run of Paper (ROP) advertising, digital advertising, preprints, we-prints, cross-selling, in-person and virtual events and special sections and features.
Marketing - Identify key accounts for whom to develop marketing proposals.
Participatory Management - Function as an active participant in helping the department achieve its goal through participative management and teamwork.
Specific Responsibilities :
+ Generate revenue from company products to meet or exceed departmental goals.
+ Sell and service existing accounts.
+ Prospect for new accounts by cold-calling, telemarketing, use of special promotions and other means.
+ Assist customers in the development of their advertising plans, including graphics and layout ideas.
+ Meet deadlines for advertising copy.
+ Work together with colleagues from other departments to improve efficiency and enhance productivity and profit .
+ Maintain current and complete information on accounts.
+ Ensure that all advertising is published in accordance with WCIs established rates, contracts, policies, standards of acceptance, federal, state and local laws.
+ Follow established credit policies.
+ Assist with counter and telephone customers as needed.
+ Assist in territory coverage as needed.
+ Assist in the research and development of special sections and public relations promotions.
+ Utilize company marketing tools to generate revenue.
+ Prepare presentations for customers and prospect for advertising/inserts, preprints and other special sections.
+ Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.
+ Maintain a customer comes first environment with proactive commitment to internal and external customer service.
+ Actively participate in the Great Game of Business.
+ Participate in company training programs.
+ Other job-related duties as assigned.
Qualifications
Behavior : Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers license.
Skills : Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills.
Knowledge : College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.
Benefits :
+ 401(k)
+ 401(k) matching
+ Dental insurance
+ Disability insurance
+ Employee assistance program
+ Flexible schedule
+ Flexible spending account
+ Health insurance
+ Health savings account
+ Life insurance
+ Mileage Reimbursement
+ Paid time off
+ Parental leave
+ Professional development opportunities
+ Profit sharing
+ Tuition reimbursement
+ Vision insurance
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