Account Manager (Public Relations)
Publicis Groupe
**Company description**
MSL is an award-winning global public relations firm with the largest footprint in Asia Pacific. We are committed to advancing the communications industry through cutting-edge analytics, unique creative and impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing.
**Overview**
As an account manager, you are responsible for running client accounts on both executional and strategic levels. As the point man on your accounts, you hold strong relationships with day-to-day and mid-level clients and have a deep understanding of their business. Internally, you will manage your account associates to successfully execute PR campaigns and support your account director in delivering strategic planning and counsel.
**Key responsibilities:**
+ Serve as the executional point of contact for your clients, proactively leading conversations on day-to-day counsel and work, and owning strong client relationships
+ Lead on regular client meetings, presentations, and reporting
+ Lead the executional-level team on implementing sound earned and paid PR tactics to drive campaigns to success, while tracking timelines and budgets
+ Build and own strong relationships with key media and influencers, acting as the media and influencer expert within your teams
+ Proactively create pitching calendars and lead the team in securing stories and responding to media queries
+ Review all written materials including press releases and alerts, pitch notes, social media or influencer content, reports and other external communications, with minimal edits required from senior team members
+ Proactively build and maintain understanding of shifting mainstream media landscape, popular and emerging social media platforms, and lifestyle influencer trends
+ Track and manage your accounts’ financial processes including contracting, POs, job creation, and billing
+ Support the account director in strategic planning, with ownership of smaller-scale execution plans
+ Manage MSL regional market teams and partners in consolidation, coordination and client counsel
+ Mentor junior team members, providing guidance and support on client work and professional development
**Qualifications**
+ 4 years of agency experience required. Consumer and integrated experience is a must
+ Strong PR foundational skills, with a track record in securing earned media coverage and managing paid media/influencer projects
+ Strong project management and organizational skills, with the ability to manage multiple fast-paced projects and deadlines
+ Experience in mentoring and managing associate/executive-level team members
+ “Can-do” positive attitude with a problem-solving mindset
+ Excellent verbal and written communication skills, with the ability to craft clear and effective messaging
+ Understanding of basic agency financial processes
+ Experience in regional accounts is a nice-to-have, particularly in working with SEA markets from a Singapore hub
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