The Marketing Communications Strategist – Provider Division is responsible for executing marketing communications strategy that aligns with business and clinical goals and drives optimum outcomes for the organization. This individual serves assigned service/business units’ operational communications needs. This position reports to the Director of Marketing Communications and operates as a key member of the Marketing Communications Team to implement marketing communications strategy effectively and efficiently within the context of department and system goals.

 

Works collaboratively with Director of Marketing Communications and other members of the Marketing Communications department to execute comprehensive communications plans for key operational/clinical initiatives (i.e., safety, patient experience, performance improvement, care and cost transformation, patient education, etc.). Serves as a Marketing Communications contact for assigned clients (business unit operational support functions, clinical departments, etc.). Fields incoming requests from assigned clients to assess marketing communications needs and develop appropriate marketing communications tactics. Brainstorms and recommends new ideas to enhance marketing communications. Provides sound marketing communications counsel to assigned clients in the planning, development and maintenance of marketing communications plans and campaigns.  Provides system perspective and positioning to assigned clients to encourage system-wide alignment and consistency. Contributes input and content to Marketing Communications vehicles, including myProMedica, promedica.org, social media, etc. Develops and creates outcomes-oriented, information-rich content for stakeholders across a wide variety of publications and vehicles. Contributes to marketing communications measurement processes and monitors data for assigned projects and clients. Collaborates with Marketing Communications colleagues to produce effective print and digital communications that are timely, accurate and on target with budget and client expectations. Participates in media on-call schedule as assigned by Director of Public Relations.

 

The above list of accountabilities is intended to describe the general nature and level of work performed by the incumbent; it should not be considered exhaustive.

ProMedica is a mission-based, not-for-profit integrated healthcare organizational headquartered in Toledo, Ohio.  For more information, please visit www.promedica.org/about-promedica

Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a job with ProMedica, please contact employment@promedica.org

Equal Opportunity Employer/Drug-Free Workplace