Ads Product Strategist, Prime Video Marketplace
Amazon.com
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
As the Ads Product Strategist on the Prime Video Marketplace team, you will play a key role in shaping the advertising experience and monetization capabilities of third party Marketplace content. You will be responsible for defining Marketplace business objectives, authoring policies and feature proposals, driving adoption of solutions across Amazon product roadmaps, and maximizing the value of our technology investments.
This role is complex, strategic and inherently cross-functional. You must have an understanding of ad-supported video distribution and the needs of customers and publishers alike in order to define business requirements and align solution pathways across partnership, legal, product and engineering teams. You will represent the Marketplace advertising vision as you innovate with stakeholders, navigate complex decisions, influence leadership and advocate for technology solutions.
Throughout your work, you will need to demonstrate strategic and long-term thinking as well as strong cross-functional leadership, stakeholder management, and communication skills to effectively drive Marketplace advertising initiatives and deliver tangible business results.
Key job responsibilities
- Define and drive ad monetization objectives for third party channels
- Organize and prioritize business requirements for operational planning and investment cycles
- Translate deal requirements for engineering teams to align roadmaps against critical launches
- Evaluate and communicate progress against key metrics, goals and financial results
- Inform strategy, policy and operational procedures to drive product adoption and scale advertising capabilities globally
- Author strategy briefs and incubate initiatives to drive innovation against long-term business strategies
A day in the life
As a Marketplace Ads Product Strategist, you will represent the business vision across the variety of product and engineering teams that support Marketplace experiences. You will spend your time evaluating streaming and distribution services, engaging with customers to understand their needs, and collaborating with stakeholders to advance business objectives.
About the team
The Product and Growth Strategy team is a newly organized team in Prime Video focused on driving customer outcomes for our Marketplace business lines: third party subscription channels, rent and buy titles, and live streaming TV. The team's mission is to evangelize the Marketplace business strategy and vision across stakeholder organization and maximize the value of our technology investments across our video Marketplace.
As the Ads Product Strategist on the Prime Video Marketplace team, you will play a key role in shaping the advertising experience and monetization capabilities of third party Marketplace content. You will be responsible for defining Marketplace business objectives, authoring policies and feature proposals, driving adoption of solutions across Amazon product roadmaps, and maximizing the value of our technology investments.
This role is complex, strategic and inherently cross-functional. You must have an understanding of ad-supported video distribution and the needs of customers and publishers alike in order to define business requirements and align solution pathways across partnership, legal, product and engineering teams. You will represent the Marketplace advertising vision as you innovate with stakeholders, navigate complex decisions, influence leadership and advocate for technology solutions.
Throughout your work, you will need to demonstrate strategic and long-term thinking as well as strong cross-functional leadership, stakeholder management, and communication skills to effectively drive Marketplace advertising initiatives and deliver tangible business results.
Key job responsibilities
- Define and drive ad monetization objectives for third party channels
- Organize and prioritize business requirements for operational planning and investment cycles
- Translate deal requirements for engineering teams to align roadmaps against critical launches
- Evaluate and communicate progress against key metrics, goals and financial results
- Inform strategy, policy and operational procedures to drive product adoption and scale advertising capabilities globally
- Author strategy briefs and incubate initiatives to drive innovation against long-term business strategies
A day in the life
As a Marketplace Ads Product Strategist, you will represent the business vision across the variety of product and engineering teams that support Marketplace experiences. You will spend your time evaluating streaming and distribution services, engaging with customers to understand their needs, and collaborating with stakeholders to advance business objectives.
About the team
The Product and Growth Strategy team is a newly organized team in Prime Video focused on driving customer outcomes for our Marketplace business lines: third party subscription channels, rent and buy titles, and live streaming TV. The team's mission is to evangelize the Marketplace business strategy and vision across stakeholder organization and maximize the value of our technology investments across our video Marketplace.
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