This role is categorized as hybrid. This means the successful candidate is expected to report to Warren - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Assistant Advertising Manager is responsible for planning and execution of advertising projects, activities and channels used to reach target consumers. The Assistant Advertising Manager is a key role within the Brand Strategy organization that collaborates with internal (product marketing, brand strategy, performance) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, and meet strategic business outcomes.
You will support the Advertising Manager in the development and execution of marketing campaigns across various platforms. This role will be assigned to a specific brand and/or segment and requires strong communication and decision making skills, creativity, project management skills, and analytical thinking to effectively contribute to the company’s advertising strategies.
Opportunities:
Chevrolet
GMC
Cadillac
KEY RESPONSIBILITIES/ACCOUNTABILITIES
Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved.
Work closely with creative excellence team and agencies to develop compelling ad copy, visuals, and other content that aligns with the brand’s voice and objectives.
Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies.
Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities.
Assist in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources.
Ensure all advertising materials comply with legal standards, industry regulations, and brand guidelines.
Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation.
Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
Track and manage talent, music and licensing rights
Implement and adhere to GM process and enforce it within the team and agency partners
Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
Monitor and uphold project budgets to ensure financial adherence and efficiency
Verify that project briefs are approved and align with budget
Additional Job DescriptionESSENTIAL QUALIFICATIONS/REQUIREMENTS
Bachelor's Degree in Marketing or related field
5+ years of marketing experience required
Strong project management abilities with attention to detail
Excellent written and verbal communication skills
Proficiency in advertising platforms, digital marketing tools, and analytics software
Creative thinking with a strong understanding of branding and visual communication.
Ability to work collaboratively in a fast-paced environment and manage multiple priorities.
Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
Experience with both traditional and digital advertising channels.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
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Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.