Advertising Manager
What Will You Do?
The Advertising Manager will serve as the primary owner for marketing & advertising initiatives for national ecommerce accounts. This position is responsible for the development and execution of all advertising campaigns in conjunction with the digital account manager. The Advertising Manager will serve as a liaison between internal departments, external clients, and agency contacts. The Advertising Manager will ensure that the Company’s brand reputation is upheld and protected within the marketplace.
Primary Job Functions
Develop, plan and manage advertising budgets in conjunction with client and/or agency contacts.Determine target assortment for core campaigns in conjunction with account manager. Leverage existing and new campaign management tools to effectively manage campaigns at scale. Identify opportunities to maximize return on investment through dynamic bidding strategies, day-parting, keyword optimization, CPC/CPM review and conversion analyses. Collaborate with clients and leadership to determine goals and KPIs for each campaign. Monitor performance and adjust budgets as needed to maintain optimal growth while assessing incrementality. Reconcile campaign performance and make recommendations on optimization. Create and implement new campaign test strategies in conjunction with agency partners. Create and manage digital storefront on marketplaces; coordinate marketing assets and collaterals with creative team. Conduct competitive research on bidding tools and technologies to scale growth. Oversee the design and content of campaigns to ensure alignment with Company’s brand and target audience. Demonstrate the Company’s Core and Growth Values in the performance of all job functions.Job Qualifications
Who Are We?
At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry.
Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business.
Apply today and find your home at Ashley!
Benefits We Offer
Health, Dental, Vision, Employee Assistance Program Paid Vacation, Holidays, and Your Birthday off GenerousEmployee Discount on home furnishings Professional Development Opportunities Ashley Wellness Centers (location specific) and Medical Tourism Telehealth 401(k) and Profit Sharing Life InsuranceOur Core Values
To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:
Corporate Social Responsibility
https://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/
We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.
Search Firm Representatives Please Read Carefully: Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.