AIML - Principal User Researcher Seattle,Washington,United States Machine Learning and AI Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add something. Do you enjoy discovering user needs, behaviors, and pain points, and translating those insights into actionable recommendations to drive user-centered design into products that are more intuitive, useful and delightful? The Artificial Intelligence and Machine Learning (AIML) User Research team is seeking a passionate and experienced Principal User Researcher to help inform and influence AIML-powered technology and user experiences across our software, devices, and services. An ideal candidate is experienced in conducting human-centered research and analysis and able to work autonomously and collaboratively on a range of confidential and time-sensitive projects with cross-functional product teams in a fast-paced and creative work environment. **Description** As a member of our dynamic team, you will have the unique and exciting opportunity to influence the direction of upcoming products that will delight millions of Apple customers around the world every day! As a Principal User Researcher on our team, you will: - Work closely and collaboratively with engineers, PMs, designers, and data scientists to understand business needs and constraints to align on research goals, develop appropriate study designs, and complete in-person and remote user studies on a variety of Apple products and features - Extract insights about usability, user experience, and user sentiment from qualitative and quantitative data, and recommend product or feature improvements based on findings to engineering, design, PM, product marketing, and executives - Evolve research planning, processes and tools to support efficient and impactful data collection and communication - Work autonomously and mentor other researchers to support the goals of the research organization **Minimum Qualifications** + BS/MS in behavioral/social sciences, such as psychology, neuroscience, human-computer interaction, human factors, or related field, or equivalent industry experience + 10+ years of experience in human-centered research (in-person and remote) for software and/or hardware products, with the ability to work independently and collaboratively with minimal supervision. + Demonstrated experience designing and conducting user studies using established qualitative and quantitative methods (e.g. usability studies, interviewing, diary studies, questionnaire development and survey research, etc.) + Proficient in analyzing large amounts of qualitative and quantitative data to identify themes, trends, and other results, and creating visualizations and informative presentations to communicate data, insights and recommendations effectively to all levels and disciplines of an organization **Key Qualifications** **Preferred Qualifications** + Ph.D in in behavioral/social sciences, such as psychology, neuroscience, human-computer interaction, human factors, or related field, or equivalent industry experience + Proficient using any data analysis and visualization software, and/or programming languages for data analysis (e.g. Matlab, JMP, SPSS, Python, R, Tableau, etc.). Experienced using spreadsheet and presentation software (e.g. Numbers, Excel, Keynote, PowerPoint, Adobe Illustrator, etc.) + Prior research experience with virtual assistants, speech recognition, natural language understanding, voice input, smart home devices, artificial intelligence or machine learning + Prior experience working in user research labs with recording equipment and specialized tools such as vision or motion tracking and/or simulators + Ability to develop novel approaches to researching complex user experience problems + Previous experience as a Product Manager or Strategy Consultant **Education & Experience** **Additional Requirements** **Pay & Benefits** + At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $197,400 and $296,300, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. + Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) **Apple Footer** Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area. Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .