Analysis Director, Global Strategy
Publicis Groupe
**Company description**
**COMPANY OVERVIEW**
Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals.
**Overview**
**The Team**
The Global Media Strategy team defines and scales the best of Publicis Media’s media propositions through existing clients and new business prospects.
This team represents each core element of our global media practice: Strategy, Data and Technology, Innovation and Influencer. Collectively, they are charged with defining a winning global media proposition and taking that to market to drive disproportionate growth for both us, and our clients. Success is defined as driving greater consistency of the media product across global markets, improving new business conversion and accelerating the development of existing clients.
**Responsibilities**
We are looking for a **Analysis Director, Global Strategy** to lead the integration of data and technology across global markets, delivering strategic excellence and consistency for our clients. As a pivotal member of our Global Media Strategy team, you will define best practices, lead impactful analytics initiatives, and collaborate with senior stakeholders to influence high-value decisions.
**End-to-End** **Leadership** **in New Business Pitches**
+ Take ownership of analysis for the entire pitch process, ensuring consistency, continuity, and excellence from initial scoping to final delivery.
+ Identify key data sources to deliver analytical solutions.
+ Lead the design and execution of sophisticated analysis strategies that support potential clients' growth and demonstrate our market-leading capabilities.
+ Present data-driven narratives and insights with authority, positioning the agency as a trusted partner in driving client success.
**Analysis / Global Strategy**
+ Strategic Vision: Shape and oversee the optimal analytics approach to address diverse and complex client challenges.
+ Global Collaboration: Partner with senior local teams to source, validate, and synthesise critical data across multiple markets.
+ Insight Generation: Lead the delivery of impactful insights through advanced analytics, aligning findings with overarching strategic goals.
+ Integration & Influence: Guide local teams in embedding analytics insights into their strategic frameworks, strengthening their client-facing deliverables.
+ Central Expertise: Act as an authority and trusted advisor, providing strategic guidance to central and local teams during critical initiatives and pitches.
**Comprehensive Knowledge of Analytics Tools**
+ Build an in-depth understanding of proprietary Analysis and Data Science platforms, that support the planning, optimisation and measurement of media activity.
+ Ability to quickly learn and adapt to the tools by leveraging internal resources and collaborating with relevant teams globally.
**Qualifications**
+ At least 5 years' experience within a similar role; developing and owning the full Marketing Mix Model (MMM) process, from data gathering to insights delivery.
+ Proven ability to translate client goals into actionable, data-driven models and develop scenario planning tools to assess media investment strategies.
+ Skilled in forecasting outcomes using historical data and media performance trends, with strong stakeholder management and analytical expertise.
**Additional information**
Publicis Groupe has fantastic benefits on offer to all of our employees. In the UK, in addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plan, we also offer;
+ **WORK YOUR WORLD** opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
+ **REFLECTION DAYS** - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
+ **HELP@HAND BENEFITS** 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
+ **FAMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
+ **FLEXIBLE WORKING, BANK HOLIDAY SWAP** & **BIRTHDAY DAY OFF** You are entitled to an additional day off for your birthday, from your first day of employment.
+ **GREAT LOCAL DISCOUNTS** This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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