Job Posting Title:

Analyst, Marketing Analytics

Req ID:

10103971

Job Description:

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization.  The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.  Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business.  Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.  

This role falls within the Marketing Analytics team and will drive value by discovering insights, making recommendations to business stakeholders, and working with the Marketing Science team on measurement and data initiatives.

Responsibilities: 

Working directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title measurement and analyticsOrganizing, cleaning, manipulating, merging and labeling various data setsAssist with interpreting and analyzing insights, results and recommendations from multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies and cross-title performance marketing analysesAssist with validating data from cross-title measurement or analytics initiativesAssist with ad spend data visualizationsWorking cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve measurement processes and setupWorking directly with Marketing Science and Marketing Technology to ensure that business knowledge and understanding is properly incorporated into measurement, reporting and automation effortsWorking directly with Performance Marketing Strategy and Operations team members or other business stakeholders in The Walt Disney Studios Marketing Organization to understand pressing business questionsWorking cross-functionally across Performance Marketing to ensure proper measurement, data collection and taxonomy setupPartnering and working with third-party measurement partners for platform setup, onboarding and user management as well as interface with the internal and external sales, measurement and ad operations teams associated with eachPartnering and working with third-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful results Monitor and implement taxonomy structure and inputs into our proprietary taxonomy toolsParticipating as a member of a cohesive and collaborative, cross-functional Performance Marketing teamSupporting internal teams as necessary with ad hoc projects Maintaining and sharing knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholders

Basic Qualifications: 

Bachelor’s Degree3+ years in Advertising Media (primarily Digital Media), Media Analytics, Business Analytics or Marketing Analytics  Excellent analytical skillsExcellent written and verbal communication skillsSelf-driven, accountable, well-organized, detail-oriented individualProven ability to work across multiple projects effectively that meet deadlines within a fast-paced environmentDemonstrated experience and proficiency working cross-functionallyPassion for entertainment and The Walt Disney Studios brandsProficiency with Excel

Preferred Qualifications:

Some experience using SQLProficiency with data visualization tools such as TableauKnowledge of digital ad serving, tracking and implementationUnderstanding of marketing and media concepts, principles, and strategiesUnderstanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)The hiring range for this position in Burbank, CA is $87,000 to $116,710 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Media

Primary Job Posting Category:

Business Intelligence Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-11-07