The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

You will be part of the Insights team within The New York Times Advertising. As a Measurement & Insights Analyst, you will support the Measurement  team, focusing on the analysis of performance data and building campaign success stories for clients advertising on the New York Times. You will turn campaign results into applicable findings for clients by evaluating campaign metrics and current advertising products; you will help identify opportunities, drive the strategy and ongoing output of insights, and improve processes, methodologies and reporting capabilities, directly affecting future business.

You will evolve how we measure and optimize media and creative across a portfolio of diverse clients.This collaborative and strategic role will work with top tier advertising clients and with Sales, Sales Planning, Ad Product, Audience Insights, and Strategy teams to deliver results that strengthens client relationships and increases ad revenue. You will report directly to the Director, Measurement and Insights Marketing.

Responsibilities:

Build holistic narratives from large, integrated data sets using data visualization and analytics platforms

Develop expertise in the full suite of NYT research capabilities and measurement products that deliver performance metrics across the full marketing funnel, to current and potential clients.

Data analysis and interpretation, extracting insights from large data sets, and business case development to guide decisions and improve products

Collaborate with Strategy to ensure initial campaign goals and client’s desired outcomes are incorporated into all post-campaign outputs.

Identify and recommend ad products to advertiser objectives and KPIs based on relevant performance data.

Maintain all stages of the reporting life cycle ensuring accuracy and flagging inconsistencies

Be a subject matter expert and provide a high level of service when coordinating and communicating in-depth reporting to clients and creating user-friendly, customer-facing narratives.

Be a training resource for educating internal Advertising partners about measurement capabilities and results.

Improve the array of existing measurement solutions

Socialize industry-level measurement findings across internal and external stakeholders

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

3+ years of insights / analyst experience at a publisher or media/research agency managing advertiser-facing products including ad performance tracking, marketing or digital analytics

Understanding of ad operations, digital buying and trafficking, and the digital media landscape required.

Speak comfortably in a variety of settings including one-on-one and in front of large groups, and adapt communication style for different audiences.

Preferred Qualifications:

Bachelor's degree in statistics, engineering, economics, or related subject

Familiarity with Google Analytics and web analytics platforms

Experience with data visualization (e.g., Tableau, DOMO, and Chartio)

Comfort with responding quickly to evolving opportunities.

The annual base pay range for this role is between $75,000.00 and $85,000.00.

#LI-Hybrid

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.  Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.