POSITION TITLE:  Analyst – Customer Database Marketing

REPORTS TO:  Sr. Manager – Customer Database Marketing

 

POSITION SUMMARY:

At AEO, Inc. we are using the latest technologies to ensure our customers are getting the most relevant marketing campaigns. This role is integral in supporting core company initiatives by maximizing the loyalty program, increasing personalization and offer/communication testing. This role is responsible for managing the end-to-end execution of our customer promotional codes and developing and executing the audiences to drive these initiatives. This role will support all American Eagle Outfitter brands.

 

RESPONSIBILITIES:

Responsible for managing the end-to-end process of creating, validating and distribution of customer promotional coupon information. Develop audiences for customer targeting using marketing automation tools ranging from Loyalty, Revenue Generating, Legal, Acquisition, Win back, and much more. Responsible for developing customer audiences based on requirements provided by the program lead, and coordinating with brand points of contact to establish and clearly document targeting and offer criteria. Build complex queries leveraging all internal data sources in Google Cloud Platform and the Customer Data Platform tool to target our customer base for various marketing activities. Understand the business needs within our various brands and be able to manage timelines; establish due dates; and provide recurring project status updates related to their individual efforts associated with the overall campaign. Manage multiple requests with very aggressive deadlines.

 

QUALIFICATIONS:

Bachelor’s or equivalent experience in Marketing or technology-related field General knowledge in data analysis Ability to project manage efforts and operate under tight timeframes Action oriented with excellent attention to detail and follow through

 

ADDITIONAL SKILLS:

1-2 years’ experience with front-end data applications (SQL Assistant, Big Query and Marketing Automation platforms) General concept of Database Marketing and/or Offer Management General concept of coding languages (SQL, C++, Java)

 

PAY/BENEFITS INFORMATION: Actual starting pay is determined by various factors, including but not limited to relevant experience and location. Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits. Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.  For additional information, please click HERE. AEO may also provide discretionary bonuses and other incentives at its discretion.