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THE ROLE: Apple Digital Marketing Executive

Job Summary:

 

The Apple Digital Marketing Executive will be responsible for the planning and execution of the companies Apple marketing plan and promoting the companies offerings across the Apple suite of products. Key objectives will be increasing brand awareness, quality lead generation, and increasing customer acquisition, engagement and retention. You will report to the Senior Director, Marketing for Europe and Asia Pacific and will work closely with the Apple Practice team. 

As the Apple Practice Digital Marketing Executive, you will be responsible for developing and executing digital strategies that enhance the company’s presence in the market, drive customer engagement, and promote Apple products, solutions and services. Working closely with cross-functional teams, you will manage digital campaigns across various channels, analyse performance, and optimize for results. This role requires a blend of design, creativity and analytical skills, along with a deep understanding of Apple’s brand and digital marketing best practices. 

This role is ideal for a digital marketing professional with a passion for Apple and a strong background in design, digital strategy, analytics, and content creation. You will need to design all the companies Apple digital marketing assets, so design experience is an absolute prerequisite for this role. You will be responsible for enhancing the  

Job Responsibilities:​

Responsible for the implementation of all Apple and associated solutions and services digital marketing and social media activities that drive new user acquisition and revenue growth Plan, design, execute and manage Apple B2B marketing campaigns, developing rich content that is tailored to customer personas to drive influence at different stages of the buyers journey Supporting Ireland & Asia Pacific Apple Practice teams with their Apple marketing requirements as needed Identification of target audience and implementation of marketing campaigns across various digital platforms Website development and landing page creation (knowledge of CSS and HTML is essential ) Deliver company updates and news announcements through social media channels Manage and optimise Google Ads campaigns and LinkedIn advertising Analyse the performance of digital campaigns and digital platforms and prepare reports, suggest recommendations for how we constantly refine and improve. Manage relationship with third party agencies Design of advertisements for both online and print and collateral development (experience in Photoshop / InDesign / Illustrator is required)  Continuously work with the Head of Marketing to develop, refine and implement an effective digital communications approach for the company Liaising with partners on a regular basis to plan and execute quarterly campaigns Support the Head of Marketing on other key strategic marketing projects

Required Skills:

Strong previous experience in planning, designing, managing and executing all company digital marketing campaigns through HubSpot Previous experience with analysing the results of digital marketing campaigns across social media platforms and preparing reports to prove ROI Experience with online advertising including creating and managing Google Ads campaigns and LinkedIn advertising Ability to manage multiple social media accounts Good technical competency using Microsoft Office Word / Excel / PowerPoint Strong knowledge of Photoshop / InDesign / Illustrator Candidates must have good experience working with content management applications – particularly HubSpot. A key requirement will be the ability to actively manage and develop the company website & build landing pages to complement marketing campaigns Strong business acumen and minimum of 2 years B2B experience Previous marketing experience in the IT sector would be a distinct advantage 3rd level qualification in relevant marketing or business-related discipline Excellent interpersonal, presentation and communication skills with the ability to work well in cross-functional teams in a matrix environment Excellent planning and organisational skills and a desire to develop in the role by engaging in training and accepting feedback Project management skills and campaign execution expertise A self-starter who will bring innovation to the team, suggest new ideas and new routes to capture the attention of our B2B audiences Ability to work on one’s own initiative and as part of a team

 

Education and Experience:

Bachelor's degree or equivalent experience in digital marketing. 4+ years digital marketing experience. Experience with the Apple IT sector. Experience using HubSpot.

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ABOUT PRESIDIO

Presidio is committed to Diversity, Equity, and Inclusion at the highest levels and has strengthened its drive to build and drive systemic DEI change process across all levels of the organization. Cultivating a culture of inclusion where the expression of all our differences are valued, celebrated, and add to our collective achievements.

Presidio is a global digital services and solutions provider accelerating business transformation through secured technology modernization. Highly skilled teams of engineers and solutions architects with deep expertise across cloud, security, networking and modern data center infrastructure help customers acquire, deploy and operate technology that delivers impactful business outcomes. Presidio is a trusted strategic advisor with a flexible full life cycle model of professional, managed, and support and staffing services to help execute, secure, operationalize and maintain technology solutions. We serve as an extension of our clients' IT teams, providing deep expertise and letting them focus on their core business. Presidio operates in 40+ US offices and offices in Ireland, London, Singapore, and India.

For more information visit: http://presidio.com

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