The AppleCare Digital organization serves more than 6 billion customers per year across a broad range of online platforms. The organization is responsible for all end-user support and service digital content, web assets, customer-facing apps such as Apple Support App and Message Apple, Apple Communities, search engines such as Google and Baidu, and social media such as X, YouTube and Weibo. We are the highest volume post sales support function in Apple and enforce to the highest standard of quality and innovation on behalf of our customers worldwide. The Readiness & Response Program Manager has broad insight into and responsibility for ensuring a well-coordinated New Product Introduction including championing the most efficient customer-centric solutions from every aspect of AppleCare Digital. The role also coordinates post-launch / ongoing digital insight from social media, communities, SEO and the associated actions in support of a sustaining quality feedback loop. Finally, the role partners with cross-functional teams to identify and influence the implementation of opportunities to either improve NPI strategy or optimize existing support / service experiences.