**Introduction** In this role, you'll work in one of our IBM Consulting Client Innovation Centres (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world.​ Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology **Your role and responsibilities** As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for: Adobe Analytics * Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications. * Set up and manage eVars, props, and events for capturing data. * Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data. * Collaborate with developers to implement data layers and custom tagging solutions. * Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs. * Optimize the tagging setup for performance and data accuracy. * Troubleshoot and debug analytics issues using tools such as Adobe Debugger, browser dev tools, and Charles Proxy. * Perform audits of the Adobe Analytics and Target implementation to ensure accurate tracking. * Data management using processing rules, SAINT Classification and Classification rule builders * Exposure to reporting APIs, Data Warehouse and Data Feeds * Adobe Target * Implement Adobe Target for A/B testing, multivariate testing, and personalized content experiences. * Set up A/B tests and personalization campaigns based on business and marketing requirements. * Integrate Adobe Analytics and Target to ensure seamless data flow for audience segmentation and reporting. * Collaborate with design, development, and UX teams to ensure tests and personalized experiences are implemented correctly **Required technical and professional expertise** * 3 - 7 years of experience working with Adobe Analytics and Adobe Target. * Strong experience with Tag management tools like Adobe Data collection, Tealium, Ensighten. * Implementation of Analytics and Target using Web and Mobile SDKs * Strong knowledge of JavaScript, HTML, CSS, and APIs for custom tracking solutions * Deep understanding of data layer structures and implementation for web and mobile applications. **Preferred technical and professional experience** * Knowledge about Adobe Customer Journey Analytics (CJA) * Adobe Certified Developer expert in Adobe Analytics, Adobe Target, or both. * Experience with agile methodologies