AREA MANAGER (Free State)
SMOLLAN
HYBRID AREA MANAGER
KEY RESPONSIBILITIES:
Portfolio Management:
Manage the HP Products (PC’s, Print, and Accessories) within assigned retail stores.Store Maintenance:
Ensure the store base is well maintained in terms of execution, display space, in-stock situation, returns, price ticketing/labels, and point-of-sale materials. During non-promotional periods, ensure product availability, correct pricing, and adherence to planograms provided by HP.Promotional Activations:
During promotional periods, execute additional tasks such as POS materials in optimal positions within the store.Reporting and Communication:
Utilize smart devices to load photos, communicate instructions, and submit reports using the Smollan REX app. Provide timely updates and feedback to ensure effective communication with the management team.Campaign Management:
Assist in the roll-out of POS materials and recall of POS materials as required by campaigns. Outline store coverage for weekend in-store demo activations and audits on weekend promoters.Ad Hoc Promotions:
Provide assistance with general field marketing team duties as needed for ad hoc promotions.Competitor Audits and Feedback:
Conduct audits on competitors in the market and gather voice of consumer feedback to inform strategies and initiatives.Relationship Building:
Build profitable relationships with the allocated store base to enhance collaboration and drive sales.Sell-Out Initiatives:
Implement sell-out initiatives and below-the-line activations to drive sales growth.Asset Management:
Manage the planning and distribution of assets to ensure optimal impact and utilization. Maintain accurate records of asset/product registers to track usage and availability.
Store Placement:
Be placed in stores according to the HP Retail Store Base and current structure, ensuring optimal coverage and representation.Policy Adherence:
Follow the policies and guidelines communicated by the store, maintaining compliance with regulations and standards Meet with the Area Manager once a week for reports, concerns, feedback, plans, directives, and material handover such as POSM and challenges.Weekend Activations:
Conduct weekend activations as mandatory activities, engaging with customers and promoting HP products.Execution Excellence:
Secure the #1 position in store for all executions, ensuring optimal visibility and prominence of HP products.Price Ticket Maintenance:
Ensure daily maintenance of correct price tickets in store, both on and off promotion, to accurately reflect pricing and promotions.Merchandising Execution:
Execute in-store merchandising according to HP and Retailers' directives and/or planograms, maintaining consistency and quality.Professionalism:
Adhere to a dress code supplied by HP, always presenting a professional and polished image.Demonstrations and Engagement:
Conduct demonstrations as required and aligned with key SKUs and product focus, engaging with customers to showcase product features and benefits.Hygiene and Maintenance:
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