+ **ob title:** Area Sales Manager **Your role:** Develops, maintains and improves relations with existing and potential customers in the assigned district/area + Responsible for sales of the assigned portfolio of products within an assigned geographic territory, negotiating with clients, generating leads, qualifying prospects and managing sales of products and services + Achieves established revenue growth expectations within assigned territory, and achievement of monthly/quarter/annual selling out target in his/her area. + Develops and executes territory business plans driving product usage, brand recommendation (MOR, Most Often (Recommended), to meet and exceed direct sales targets + Partners with inside sales and marketing teams to optimize area coverage. Understands and selects the right promotional tactics to optimize sales, responsible for maximizing promotions + Conduct monthly/quarterly/annual business review with in his/her respected area + Focus on optimized product mix (push sales/volume) + Ensure orders are collected and Turnover targets are reached + Commercially co-responsible for developing business partnership with customers, focusing on developing consultative sales partnerships with the customers + Sell according to prices agreed by account management, and in accordance with commercial policy + Limited negotiation for mixed and decentralized accounts + Ensures queries are solved effectively balancing service and cost + Monitor customer stock situation, effectively manage “out of stock” situations, and monitors customer overdues. + Drives continuous improvements applying LEAN + Behavioral: Daily demonstration of the highest level of Philips Leadership competencies and behaviors + **You're the right fit if:** (4 x bullets max)MBA with a specialization in Sales and Marketing + Minimum 2+years of General Trade Channel Experience + Experience & knowledge of channel sales + Ideal candidate should have experience of leveraging on existing channels & setting up new channels to reach the set objectives. + Should possess extensive experience in at Distribution/Channel Management + Candidates having experience in the FMCG industry (preferred - cosmetic channel) + Good inter-personal skills + Strong in Data Analytics and MS office