Miami, FL, USA
61 days ago
Area Sales Manager Travel Retail USA - Hermès Perfume & Beauty

In this role, you will evolve within a dynamic and growing area, comprising more than 400  point of Sales, and be the Key Account Manager for the Avolta Account across the Americas Region. 
 

You will have daily interactions with the Americas Regional operational teams: Sales Administration, Marketing, Training, Finance & Operations, E-commerce ...

The position is based in Miami, in our Perfume & Beauty Americas Regional office. 

 

General Mission

Reporting to the Regional Sales Director Americas - Perfume & Beauty Local Market and Travel Retail, your role as Area Sales Manager will be to manage and strengthen the Travel Retail business in the US.

 

Duties and Responsibilities 

 

1° Audit the area

Analyze current client list, store distribution, Beauty Advisor resources, client margin structures, assortments and make recommendations by client

 

2° Develop the business and relationship with clients/buyers

Formalize the development strategy for all clients  Regularly visit points of sales Build a strong and respectful relationship with clients/buyers Negotiate sell in and sell out targets and follow up achievements with buyers Negotiate new margins or global deals (when necessary) Keep strengthening our visibility and image through negotiation of personalized fixtures in key doors, assortment per clients and at POS level Closely monitor store and client warehouse inventories Monitor and constantly activate sell out trends Open new accounts and stores, when business opportunity Optimize product assortments Ensure Price positioning is respected 

 

3° Marketing

Negotiate strong trade plans, in coordination with the Regional Marketing team and HQ team On-time and high-quality implementation/execution of our animations, in partnership with our Marketing teams

 

4° Visibility in store/Merchandising

 Make sure visual merchandising guidelines are communicated and implemented  Elaborate personalized planograms for personalized fixtures

 

5° Training/Motivation

Plan and coordinate with Regional Training team and Travel Retail Account Executive training for generic staff and Hermes Beauty Advisors: product stories, stock management, merchandising Organize sales incentives with all account and ensure they are in line with the Budget

 

6° Forecasts

Work closely with our Regional Demand Planning team to prepare and monitor forecasts and make sure they are diligently sent to markets  Follow up and negotiate orders with buyers

 

7° Reporting

 Communicate retail sales reports per client/door/units on a monthly basis   Share competition best practices

 

8° Budget

 Build sell in and expense budget  Manage and follow up P&L by client / P&L by personalized counter  Prioritize investment per client to keep a profitable P&L to support retail and protect brand image  Follow up and respect communication and travel budget by client

 

9° Management

Optimize Beauty Consultants resource allocation according to client/store potential and situation Manage and develop a US Travel Retail Account Executive according to the Hermès Values

 

 

Profile & Key Requirements

You are a dynamic, entrepreneurial and well-rounded sales professional with good academic background and 5 to 10 years experience in the luxury fragrances and/or cosmetics.  You have a strong sales background, with analytical and human skills.  You have an excellent mastery of MS Office, Excel in particular You are interested to work in a small, multi-task and fast-growing team environment You have a proactive attitude and good organizational skills You are open to travel extensively

 

 

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