Overview The Area Strategy Advisor (ASA) is a key leadership position responsible for overseeing business development and strategy goals for assigned centers within their market. As the primary point of contact for business development and strategy execution, the ASA plays a vital role in catalyzing census growth, improving market share, and enhancing the overall reputation of the centers they oversee. The ASA is accountable for delivering hands-on, in-field support to center AD’s and External Liaisons, dedicating majority of time directly in the field, providing strategic coaching and development to enhance market share capture and strengthen referral relationships. The ASA will collaborate with interdisciplinary teams, including the clinical and operational staff, to drive the implementation of business development strategies that yield measurable results, ensuring that strategies are aligned with organizational goals, driving census growth, and fostering long-term partnerships with key accounts. The ASA will be instrumental in supporting the development and execution of effective marketing, sales, and clinical integration strategies that ultimately drive success within each center and the broader market. Responsibilities **People Development & Performance Management:** Monitor and evaluate business development team performance using key performance indicators (KPIs) such as conversion ratios, referral response times, and market share capture. Provide ongoing feedback and coaching to team members to drive continuous improvement.  Leadership and Strategy Oversight: Provide hands-on leadership and support for the business development strategies within assigned centers, partnering with POD leaders to implement processes that drive revenue generation, occupancy goals, and market share expansion.  Cross-Functional Collaboration: Collaborate with center leadership, including Administrators, Directors of Nursing, and Assistant Directors, to understand the full scope of business needs and center programming, ensuring alignment with broader organizational goals.  Business Development & Sales Integration: Guide business development teams in implementing effective sales strategies and clinical programming that promote center strengths. Ensure teams are utilizing internal processes, including the CRM system, to improve referral-to- admit processes and optimize clinical handoffs.  Census Growth & Market Positioning: Support the development and execution of strategies that increase market share, focusing on improving referral conversion ratios, enhancing tour effectiveness, and ensuring timely follow-up to all referral opportunities.  Referral Source Relationships: Build and maintain direct relationships with key referral sources, decision-makers, and stakeholders. Provide leadership in cultivating business-to-business value-based partnerships, positioning the centers as leaders in the local healthcare community.  Strategic Account Management: Work with business development teams to identify, target, and manage key accounts. Ensure the development and execution of strategic account management plans that promote strong, sustainable referral partnerships. The ASA will have their own managed accounts independently of the centers, but in support of collaboration opportunities that would drive census to all centers, including the ones they serve.  Authorization Expertise: This individual will serve as a Managed Care Authorization expert, leading Authorization Specialists in executing processes that drive reimbursement outcomes. This includes ensuring accurate rate capture, optimizing front-end processes, and fostering purposeful collaboration with the business office to align financial and operational goals. They will be responsible for implementing strategic payor practices that align with the right census, clinical needs, and center admission positioning, ensuring that payor strategies are seamlessly integrated with admission practices to maximize efficiency and revenue.  Collaborative Agreements & Contract Negotiation: Establish new collaborative agreements with key hospitals, including bed leases, retro-authorization agreements, and other payment contracts, to improve throughput and occupancy levels within the centers.  Data-Driven Decision Making: Leverage data and market analytics, including tools like Trella Health/Core, to identify trends, assess performance, and inform business development strategies. Guide the team in using performance data to optimize marketing and sales tactics.  Training & Talent Development: Provide training, coaching, and mentorship to business development and admissions staff. Empower team members to meet and exceed goals by equipping them with the necessary tools, product knowledge, and sales techniques.  Marketing & Community Engagement: Support the development and execution of a comprehensive marketing strategy for the assigned POD. Ensure that center teams are empowered to implement local marketing initiatives that drive community engagement and brand recognition.  Clinical Program Development & Alignment: Collaborate with clinical teams to ensure that the center’s clinical capabilities align with the needs of the community and hospital systems. Position clinical services to enhance marketability and optimize partnerships with key healthcare providers. **JOB SKILLS:**  Proven experience in business development, sales, or strategic leadership, preferably in healthcare or post-acute care settings.  Strong knowledge of business development practices, marketing strategies, and clinical integration within healthcare.  Ability to build and maintain relationships with key stakeholders, including C-suite executives, referral sources, and community partners.  Excellent leadership skills with the ability to mentor and develop teams, foster collaboration, and drive results.  Strong analytical skills, with the ability to leverage data to inform decision-making and optimize strategies.  Expertise in utilizing business performance management systems such as CRM and sales tracking tools to monitor progress and results.  Excellent communication, negotiation, and interpersonal skills, with the ability to engage with internal teams and external partners at all levels.  Ability to manage multiple centers and priorities effectively, ensuring that business development goals are met.  In-depth knowledge of federal, state, and local regulations related to healthcare business development and partnerships.  A commitment to delivering high-quality care and fostering positive relationships with patients, families, and communities. Qualifications *Four-year degree required. Master's degree in business administration, marketing, or health care management preferred. *Five to 7 years' experience in the healthcare industry required and regional healthcare market experience preferred. *Multi-facility management experience or health care product or service sales experience preferred. *Adept in using computer to document activities. *Must be flexible in scheduling priorities and able to travel as needed. Benefits *Variable compensation plans *Tuition, Travel, and Wireless Service Discounts *Employee Assistance Program to support mental health *Employee Foundation to financially assist through unforeseen hardships *Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company's DNA. *Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off We also offer several voluntary insurances, such as: *Pet Insurance *Term and Whole Life Insurance *Short-term Disability *Hospital Indemnity *Personal Accident *Critical Illness *Cancer Coverage Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service. Posted Salary Range USD $100,000.00 - USD $115,000.00 /Yr. Genesis HealthCare, Inc. and all affiliated entities (collectively “Genesis”) has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.