Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.         

        

As our PR and Influencer Specialist, you will develop and promote ASICS Sportstyle in line with the Public Relations (PR) strategy to maximise awareness through multi-channels across all target media, influencers and activations in Europe. You must ensure ASICS Sportstyle’s brand positioning and messaging are consistent and remain elevated on a global scale. 

     

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.            

            

Our perfect fit.           

As an ambassador of our brand, you’ll play an important role in bringing our purpose to life and reinforcing the positive message that movement uplifts body and mind.      

            

Does this sound like you?            

You’re a leader: You can connect with and motivate team members.  

You’re organised: You pay attention to detail and have a first-time-right mentality but are pragmatic when required.  

You’re knowledgeable: You have experience with international running and an active interest in new developments.  

You’re strong-willed. You thrive when presented with problem-solving opportunities.      

You’re thorough. You pride yourself on your accurate and careful approach. 

          

How you’ll help us.            

Based at our EMEA Headquarters, just outside of Amsterdam, Netherlands, you will be reporting to the PR and Influencer Manager, and as part of the role, you’ll:   

Connect with European media and consumer press, editorial contacts, agents, and brand partners, and handle all enquiries quickly and effectively. 

Work closely with our PR agencies to proactively seek out talent to ensure ASICS engages with new and upcoming as well as established VIPs/influencers. 

Support the PR team with media and partner events on time and within the dedicated budget. 

Devise copy for press releases, brand manuals and spokesperson biographies. 

Measure, track, and report on all PR activities, ensuring all projects and tools are delivered with the right Return on Investment (ROI) and hitting monthly Key Performance Indicators (KPIs). 

Ensure all product orders and forecasts are ordered and delivered on time. 

Keep the budget tracker updated and completed monthly. 

Collaborate with other functional teams and categories, including Product, Digital Marketing, Trade, and Visual Merchandising, to plan and execute cross-functional projects. 

 

More about you.    

Minimum of 3 years’ experience in PR and Communications at a brand or agency.  

Qualification in Marketing or related field. 

Experience in fashion, sneakers or related industry. 

Proven PR background, ideally within fashion and retail. 

Experience in press release development and writing. 

Ability to proactively seek PR opportunities. 

Strong time management and budgeting skills.  

Experience in communicating with senior management. 

Excellent presentation skills to both internal and external stakeholders. 

Operational efficiency working with Microsoft Office (Excel, PowerPoint, Word). 

 

How we’ll help you.            

Your wellbeing is our top priority. That is why we will provide you with these resources to help you achieve and maintain a sound mind in a sound body.            

Free fitness and 60% off sports membership. We will reimburse you for keeping a sound mind and body.            

Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.            

Runkeeper Go™ app. Free premium subscription to our running app.            

Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp sessions.            

OpenUp Access. A platform that offers professional psychological and medical assistance as well as meditation classes.            

Free running club. Join our beginners or intermediate groups for a weekly running session.          

            

We’ll give you all the support you need to develop your skills along the way, too, thanks to our innovative Learning & Development programme.            

            

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.            

            

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.            

            

We look forward to receiving your application online.