As Marketing Strategy Lead on the Asset Management Retirement Insights is responsible for developing and managing our thought leadership content programs to drive awareness, consideration, acquisition and loyalty to meet overall business goals. The team partners across the business to align on content needs and builds robust content experiences to engage clients and prospects – always ensuring the client need is at the center of the content creation process. As an Insights Marketing Professional, you will deliver the firm’s intellectual capital covering thought leadership and macro across a variety of offline and online communications channels. With your knowledge of industry and client needs you will steer client engagement and business impact through ongoing improvement in delivery quality enabled by digital and data.

Job Responsibilities

Leverage prior marketing and/or retirement industry experience and the latest techniques to come up with new creative ways of strengthening the J.P. Morgan Asset Management Retirement Insights program  Identify opportunities to develop digital, print and social/video content based on strategic priorities, metrics, market conditions, input from sales, product strategy and other stakeholders; leverage a metrics driven approach Stay ahead of the curve, striving for quality outreach of the best-in-class insights content in the industry. Pilot new ideas to create positive impact for innovative marketing Project manage the development of thought leadership and/or research projects by working closely with Strategists and Subject Matter experts ensuring accuracy and timely completion while identifying opportunities for enhancement and efficiencies  Support updates and enhancements to retirement tools including Target Date Compass and Core Menu Evaluator  Gather data and analyze stats on the Retirement Insights programs including client and prospect touch-points, engagement and participation to ensure content is created based on metrics Partner with various business groups across AWM (Marketing, Client, Investment, Finance, Ops, Tech, Controls, Events, HR, and Strategy Teams) to execute key priorities and to stay up-to-date on key areas of focus Support award winning participant communication program with Target Date Fund Product

Required qualifications, capabilities, skills

Understanding of the retirement landscape and products that lie within Experience with asset management solutions including target date funds and retirement income Research driven mindset Strong analytical, creative thinking and problem-solving skills Extensive experience in all content mediums – web, mobile, audio, video and social media channels Solid project management skills Strong work ethic and ability to individually drive initiatives in a fast pace environment  Exceptional interpersonal and communications skills – ability to interact with top business executives