New York, New York, USA
17 days ago
Asset & Wealth Management, Head of Event Marketing, Vice President - New York

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

About Goldman Sachs Marketing 
Led by the firm’s first Chief Marketing Officer, the Global Marketing function at Goldman Sachs is a unified horizontal organization, having come together to codify a business-critical function seen as core to the firm’s future growth. As such, GS has built out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of a number of key, senior-level COE roles in areas such as Brand Marketing and Content, as well as senior marketing leads for each of our key revenue businesses. Together, this team collaborates on a scaled and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve, focused on protecting the firm’s reputation while adding value as an incremental distribution channel for commercial priorities. Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Working across institutional and third-party wealth audiences to promote public markets, alternative and external investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics.

Role Summary 
This Vice President will play a key role within the Asset Management (AM) Marketing team, creating and executing a global event strategy to maximize the commercial value from flagship events and conference sponsorships. This includes the design and embed and continually enhance a full suite of event templates, processes, and protocols to ensure consistent execution at the highest standard as well as end-to-end impact measurement. 

The Vice President will work closely with the global, regional, and local Marketing, Sales, and Investment teams, leveraging flagship events and sponsored conferences in support of the commercial objectives of the AM business. 

Position Responsibilities 

Event marketing vision and implementation: Plan, develop and implement an integrated event marketing strategy for AM globally to maximise commercial value, including showcasing brand, demonstrating expertise in strategically relevant capabilities, and providing networking opportunities for client-facing teams. Event processes and protocols: Design, embed and continually enhance a full suite of templates, processes and protocols spanning pre-, during, and post-event activities to ensure that AM’s flagship events and sponsored conferences are consistently executed to the highest standard.Vendor management and negotiation: Manage relationships with key event vendors, working closely with the Strategic Sourcing team on contract negotiations.Market and industry trends: Research market and industry trends across event marketing to ensure that AM is deploying the most up-to-date practices. Measurement and reporting: Evaluation and reporting of event and sponsorship performance, demonstrating clear Marketing Return on Investment (MROI) metrics, and taking active steps to continually optimize commercial impact across the event portfolio. Risk management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing activities including proactive management around gifts and entertainment, conflicts of interest, and anti-bribery. Team connectivity: Play an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success. Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM.

Qualifications 

Bachelor’s degree in business or related field; Master’s degree preferred. Certified Meeting Professional (CMP) or related industry designation preferred. 5+ years in a similar role within a similar leading asset manager with an outstanding track record with measurable impacts and achievements.Demonstrable track record of working effectively across matrixed, complex organizations with strong communication and presentation skills as well as the ability to engage with partners at all levels. Exceptional attention to detail. Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards. 
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