Employment Type: Permanent Staff (EHRA NF) Vacancy ID: NF0008926 Salary Range: $80,000 - $125,000 Position Summary/Description: The Assistant Athletic Director of Communications and Brand Strategy for Carolina Football will report to the Senior Associate Athletic Director for External Relations and Strategic Communications and work directly with the Head Coach and staff of the football program. Serves as the communications and media advisor to the head coach, coaching staff and student-athletes, providing input and guidance on all external-facing statements, social media presence, news releases, videos, and other communications. Will serve as the media spokesperson for Carolina Football. The position will manage the media requests to the head coach, staff and student-athletes, schedule and manage interviews and news conferences, build and manage relationships with local and national media, pitch stories, ensure that game notes and other deliverables appropriately promote the program and lead press box management on game days. It will oversee the Director of Creatives Services and Social Media for Football, the Director of Graphics Design for Football, and the Football Videographer, leading a team of creatives responsible for proactively and positively telling the story of Carolina Athletics through social media, video, graphics, web stories and traditional media. Works with Football Recruiting to ensure recruiting communications needs are met to bring outstanding football student-athletes to Carolina. Responsible for fulfilling creative requests as part of our NIL Services for Student-Athletes. Will manage budgeted Football Communications funds. Will lead Brand Management meetings with representatives from units including Marketing, Go Heels Productions, Creative Services, Ticketing and Tar Heel Sports Properties to proactively plan and engage communications about events with the goals of outstanding reach, revenue and recruiting. Education and Experience: A Master’s degree is preferred, along with 5 years of full-time experience in college athletics or professional sports marketing, communications, or sales. The candidate must possess a thorough understanding of and adherence to NCAA , ACC , and institutional rules relevant to this position. Essential Skills: Bachelor’s degree required with strong strategic writing and verbal communication skills. Experience planning and implementing marketing campaigns. Ability to maintain positive relationships with both internal and external stakeholders, fostering a collaborate environment that supports organizational goals and enhances overall productivity and communication. Knowledge and compliance with NCAA , ACC , and University rules. AA/EEO Statement: The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.