The Assistant Brand Manager works closely with the Brand Manager (Creatives, Cons.act, Cartoons, Occasions and Innovation) and manages creative development processes (artworks, key visuals, POS tools) and implementation of all consumer activations (online & offline activations linked with special cans or multipacks), cartoon communications, occasion focused campaigns as well as new product launches. This role works closely with International Brand Team as well as local and global creative agencies and run the day-to-day “brand operations”. Together with the Brand Manager, they are the “guardians of the brand”.