Mongkok, Kowloon, Hong Kong
20 hours ago
Assistant Consumer Assets Marketing Manager - Hang Seng Bank (HK)

A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber marketing professional to join us as Assistant Consumer Assets Marketing Manager.

Principal Responsibilities

Assist in formulating marketing strategies and implementing customer acquisition / utilization programmes for consumer asset products including credit card, card loan, personal loan and mortgage. Develop marketing collaterals and collaborate with relevant parties to ensure the smooth launch of marketing programmesConduct post-programme evaluation for continuous improvement
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