Details

Posted: 24-Jan-25

Location: Columbia, Missouri

Type: Full-time

Categories:

Sales/Marketing/Sponsorship Sales/Marketing/Sponsorship - Event Promotion

Sector:

Collegiate Sports

Preferred Education:

4 Year Degree The Assistant Director of Marketing and Community Engagement will serve as the point of contact for the Mizzou Athletics Department to enhance community and student involvement. This will include comprehensive marketing, social media, advertising and promotional planning tactics, in addition to working with coaches, strategic communications, creative services, event management and tickets sales/operations to accomplish these goals.

Duties will include:

Developing and implementing marketing, branding and promotional plans for student ZOU Passes.

Increasing awareness, attendance and revenue within the athletic department’s external community.

Planning and executing community outreach and grassroots marketing campaigns to create excitement for Mizzou Athletics.

Thinking creatively to find unique ways to enhance Mizzou’s place in the community and continue to grow its brand.

Engaging with the University of Missouri student body to identify creative ways to increase student attendance at Mizzou Athletics’ events.

Cultivating relationships with campus partners to identify mutually beneficial programming for Mizzou students around home athletic events.

Contacting and cultivating relationships with all 58 fraternity and sororities affiliated with the University of Missouri.

Assisting in advertising and social media strategies to engage fans and to build the Mizzou Athletics brand.

Collaborating with assigned sports and other external units of the athletics department to ensure cohesive messaging across all platforms.

Preparing and executing detailed marketing approaches using video content, community events, storytelling and other resources to deliver a high-quality fan experience for assigned sports.

Managing select marketing and fan engagement programs such as Kids Club and memorabilia requests.

Other duties as assigned.

Knowledge, Skills and Abilities:

Excellent interpersonal, organizational, and communication skills, including both verbal and written.

Ability to create strong relationships with the community and campus partners.

Ability to work independently, set priorities and think critically.

Ability to work well with others and comfortable taking initiative.

Ability to have a professional image and demeanor.

Create a Job Alert for Similar Jobs About University of Missouri Athletics Department Established in 1839, the University of Missouri knows what it means to be first. We were the first public university west of the Mississippi River. We are home to the world’s first journalism school. We started the tradition of homecoming. As a flagship, land-grant institution and one of only 65 universities across the U.S. and Canada to be a member of the prestigious Association of American Universities, we are a campus where empathy, innovation and hard work combine to solve the world’s grand challenges. Our community of students, faculty and staff enhances bovine reproduction, composes award-winning music and generates life-saving radioisotopes in the most powerful university research reactor in the country. We tackle diverse problems because Missouri is a diverse state — from the southern Ozarks to the northern plains. We are Mizzou, where Black and Gold runs deep and Truman the Tiger embodies our bold spirit. Connections working at University of Missouri Athletics Department More Jobs from This Employer https://ncaamarket.ncaa.org/jobs/21009778/assistant-director-of-marketing-and-community-engagement Return to Search Results