Overview Drive the creation of marketing assets through print media, digital media, video, website and editorial that has measurable impact, achieves marketing/strategic goals, and satisfies brand requirements. Help lead the copy, design, tone and direction of work from concept to execution. Lead a core team of designers by developing creative guidelines, and directing the delivery of engaging and on-brand marketing collateral, with compelling visual direction. Provide management of creative projects for marketing needs including new advertising campaigns and branding initiatives with adherence to and development of brand guidelines. Solves unique and complex problems that have a broad impact on the business. Contributes to the development of functional strategy. Leads project teams to achieve milestones and objectives. Responsibilities + Demonstrate leadership in executing fresh, innovative concepts that enhance response strategies and achieve client objectives + Assist in directing Creative Directors, senior team members and client teams to create appropriate, workable ways to express and enhance the client’s communication needs and achieve key strategic initiatives + Guide teams through creative conception, execution and delivery in accordance with departmental processes + Meet all timelines and deliver executions for Creative Directors, account staff and client review per project schedules + Knowledge of pertinent industry, channel, client, and product information, such as audience insights, product benefits, offers, KPIs, brand standards and production specifications + Maintain current knowledge and understand emerging trends and technologies with the ability to institute best practices for digital and traditional marketing products + Develop, present and help sell creative concepts to internal clients + Communicate creative rationale, and articulate reasons behind each choice + Work with client teams to move their agenda forward and provide solutions + Review creative briefs to identify questions and pertinent project information needed to execute assignments + Coordinate with Creative Directors and Project Managers to assign work + Manage creative staff to ensure their work meets the brand standards, including the ability to clearly articulate feedback and provide constructive oversite that elevates the creative product + Inspire and lead teams to perform at the maximum of their abilities and foster reputation as problem solvers + Understand processes & procedures and recommend improvements to streamline workflow + Ensure creative work meets client objectives, follows strategies aligned to the brief and meets deadlines on budget Qualifications + Advanced knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, business strategies + Extensive experience within a marketing/advertising agency including campaign management and ancillary marketing services + Expert knowledge of interactive design and information architecture related to content strategy + Extensive experience managing multiple priorities independently and/or in a team environment to achieve goals + Experience in composing correspondence that adheres to grammar and Navy Federal writing style and standards + Experience supervising and leading employees + Advanced knowledge of PC and web/internet based technologies, e.g., HTML, trends/issues, management, editing/authoring tools and development + Extensive experience managing cross-functional, multi-dimensional teams and projects of the highest complexity which have business risk and impact + Advanced skill in strategic thinking to write and develop comprehensive marketing plans + Advanced skill in marketing research and analysis techniques to create product marketing plans + Advanced skill in results-oriented leadership in a challenging environment + Effective skill communicating complex technical concepts to non-technical audiences + Advanced verbal and written communication skills + Advanced skill maintaining accuracy with attention to detail and meeting deadlines + Advanced skill making sound organizational and operational decisions + Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes + Experience interacting with staff, management, vendors and members diplomatically and tactfully + Experience recruiting, retaining, coaching and motivating employees to achieve production results + Bachelor’s Degree in Graphic Design, Art Direction, Marketing, Advertising, Communications, or the equivalent combination of education, training, and/or experience Hours: Monday - Friday, 8:00AM - 4:30PM Location: 820 Follin Lane, Vienna, VA 22180 About Us Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion. • Best Companies for Latinos to Work for 2024 • Computerworld® Best Places to Work in IT • Forbes® 2024 America's Best Large Employers • Forbes® 2024 America's Best Employers for New Grads • Forbes® 2024 America's Best Employers for Tech Workers • Fortune Best Workplaces for Millennials™ 2024 • Fortune Best Workplaces for Women ™ 2024 • Fortune 100 Best Companies to Work For® 2024 • Military Times 2024 Best for Vets Employers • Newsweek Most Loved Workplaces • 2024 PEOPLE® Companies That Care • Ripplematch Recruiting Choice Award • Yello and WayUp Top 100 Internship Programs From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union. Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran. Hybrid Workplace: Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process. Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act. REQNUMBER: 23408