**Job Description :** **Qualification:** MBA in Sales & Marketing Experience: • 3 years experience in Alco - Bev sales or • > 5 years experience in consumer sales (FMCG or Telecom) **Knowledge & skills:** • Client Relationships • Sales Planning • Emphasizing Excellence **Best suited for someone who** • Believes in perfection when it comes to execution • Has the self-confidence to deal with people across levels • Happy to spend majority of time in the market • Likes to carry out analysis • Good at networking **Areas of Responsibility** **1.Volume achievement** • Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis. • Communicate approved monthly scheme to on-trade, and generate sale volume by effective & prudent scheme utilization. **2. GSV / NSR** • Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix. **3. WOD** • Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory. • Manage the new product launches/ innovation brand focus in the region. **4.Activation** • Execute merchandising and promotional programs as per national and regional marketing strategies. • Responsible for timely communication of the promotional scheme to the on-trade and ensuring timely claim settlement of the schemes. • Responsible for ensuring quality activation, right from planning, execution, measuring, settlement of all planned marketing activities necessary for brand building. • Ensuring proper usage of brand and promotional elements. • Responsible for training, deployment and evaluation of the third party employees. **5. Reports** • Ensuring the visit frequency and coverage of the outlets in the territory as per the daily journey plan. • Ensuring Activation & promotion reports are submitted during and post promotion to evaluate promotion effectiveness. • Responsible for the correct and timely submission of the claims and daily sales report and relevant repots. • Keep a track on the competitor's activity and report the same to the reporting manager. **6. RTC - QDVP - Execution** • Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt. • Quality, distribution, visibility, promotion, price and persuasion at the outlet. • Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets. **7. Scheme Settlement** • Ensure outlet-level planning at start of every month, and thereby planning estimated spends in the territory. • Planning final sale and scheme in SPPR2 at end of every month, and thereby ensuring all commitments in the market are accounted for, and ensuring timely settlement. Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. **Worker Type :** Regular **Primary Location:** Mumbai Sales **Additional Locations :** **Job Posting Start Date :** 2024-11-05 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)