Position Overview:
Under the direction of the Senior Strategic Account Marketing Manager, the Assistant Strategic Account Marketing Manager will play a key role in driving our marketing efforts with strategic accounts by supporting the development and execution of account-based marketing (ABM) initiatives. In this role, you will collaborate closely with the strategic account sales team and cross-functional departments to implement personalized account-based marketing programs that drive brand visibility, strengthen customer relationships, and accelerate engagement with key accounts.
The ideal candidate is collaborative, detail-oriented, and a strong communicator. They should have experience supporting the execution of marketing programs, managing account-based marketing initiatives, and working effectively within cross-functional teams.
Responsibilities:
· Collaborate with the Strategic Account team to identify opportunities to increase awareness, reputation, and consideration for Matrix Fitness' products and solutions.
· Support the execution of account-based marketing (ABM) programs tailored to the specific needs and attributes of each strategic account.
· Work with the creative team to develop personalized content for account-based marketing campaigns.
· Build and maintain strong relationships with sales, internal team members, and within strategic accounts.
· Assist with the planning, coordination, and execution of customer visits and programs.
· Create tools & resources that support and enable our sales team.
· Champion alignment between sales, marketing, and other internal departments.
· Create and distribute internal communications to increase awareness of strategic account marketing assets.
· Assist in the maintenance of comprehensive strategic account profiles and contacts.
· Gather and share insights from strategic accounts and market trends to inform marketing initiatives.
· Manage advertorial calendar and coordinate the completion of deliverables for media buy assets.
· Maintain and update strategic account marketing tools (Microsites, Box Folders, Document Libraries, etc.)
· Identify strategic account showcase installations; plan and coordinate photo/video shoots at those locations.
· Contribute copy and content for the brand’s social media platforms (Facebook, LinkedIn, Instagram, etc.)
· Support the planning and execution of tradeshows and events, including coordinating pre- and post-event communications.
· Assist in writing proposals and RFPs as needed.
· Accurately manage expenses in accordance with budgetary requirements.
· Provide support for other duties and projects, as assigned.
RequirementsEducation:
· 4-year degree in marketing, marketing research, communications, or related field required
Experience:
· A minimum of 5 years of experience in executing marketing strategies and programs, including working within predefined brand standards
· Experience in B2B marketing; health club industry experience is a plus
· Effective project management experience
· Able to handle multiple projects simultaneously
Other Requirements:
· Proficiency with Microsoft Office products, including Microsoft CRM and ClickDimensions
· Willingness for occasional domestic travel (15-20%)
· Requires a valid driver’s license for travel
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
· Health & Dental Insurance
· Company paid Life Insurance
· 401(k)
· Paid Time Off benefits
· Product discounts
· Wellness programs
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