Performs executive, administrative duties concerning various aspects of operational management in support of the Service Plus philosophy and mission of Texas Tech.
The Assistant Vice President (AVP) of Enrollment Marketing provides strategic leadership and implementation of marketing initiatives that highlight Texas Tech University’s achievements, history and offerings, while showcasing its potential to future students across Texas and beyond. 
Reporting to the Vice President for Marketing & Communications, the AVP will develop innovative, high-impact marketing strategies that elevate Texas Tech’s national brand reach. They will oversee undergraduate and online enrollment campaign execution and drive continuous improvement across content, digital marketing and design teams. 
This role requires a collaborative and experienced marketing leader with a passion for higher education, a strong understanding of process improvement, and expertise in marketing technology solutions. The AVP will align content, digital marketing and design efforts to deliver efficient, on-brand campaigns that enhance awareness and drive undergraduate and online enrollment growth. The AVP will also serve as reviewer for all enrollment materials across the university to ensure alignment with institutional goals.