Brooklyn, NY, 11225, USA
56 days ago
Associate, Paid Search (Growth Marketing)
At Prose, we don’t believe in “one-size-fits-most.” We create custom hair and skin care that’s inclusive to all hair types, skin types, needs, and preferences. Each of our products is customized to a person’s hair or skin needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special. This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for beauty. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset. Position Summary: Prose is looking for an Associate, Paid Search to join our Growth Acquisition team, and be responsible for the day-to-day management of our Google ads programs. This candidate will support the team in all facets of media management and optimizations across multiple programs (Search, Pmax, Youtube ads, Demand Gen etc.). You will be trained in data-driven media buying, collaborating with many cross-functional teams, understanding the customer funnel from watching, searching and buying. We're looking for a talented associate with a passion for performance marketing, user acquisition and a love for all things data. The anticipated base salary range for this role is $70,000 to $75,000 annually (+10% discretionary bonus). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week. Key Responsibilities: + Develop and execute Google Ads and Bing ads marketing campaigns that exceed business goals. + Build and execute tests to optimize campaigns using data-driven insights + Forecast, generate and maximize revenue opportunities for our product lines + Help execute channel optimization including Performance Max, Google Search, Demand Gen and Youtube ads. + Track and report on campaign performance across all product categories and global markets to deliver actionable insights. + Work cross-functionally with various teams to drive customer growth + Continuously seek to improve key customer acquisition and conversion metrics + Stay up-to-date with industry trends, development in digital marketing and monitor competitive activities and strategies + Maintain positive collaboration with external partners (Google, creative agencies) + Continually strive to promote Prose’s mission and values Key Candidate Requirements: + B.A./B.S. preferred + 3+ years of SEM, Paid Search, Google ads experience and/or Digital Marketing, preferably in DTC, subscription services, or at a media agency + Experience managing Paid Search and Performance Max ads at scale, preferably for DTC or other CPG brands + Technical, analytical mindset with strong critical thinking skills with a solution-oriented mindset + High level of technical proficiency in Google suite, specifically Sheets and Slides + Working knowledge of analytical and data visualization tools (Google Analytics 4, Looker Studio, Looker) + Professional presence and communication skills with ability to multi-task across multiple priorities + Curious, self-motivated and highly results-driven in a fast-paced environment + Experience with shopping feeds and/or Youtube ads is an asset + Google Certification is a plus Perks & Benefits: Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include: + A competitive and flexible PTO policy + Competitive compensation package + Company sponsored health care plan (medical, dental and vision plans) + 401k + matching + $125 monthly wellness allowance + FSA and commuter benefits + Snacks and vending machine available on site Prose Values Intentional Inclusivity + We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community. + We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation. Connected Collaboration + Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication. + We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork. Driven, Together + We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead. + We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge. Humanity Always + We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship. + We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.
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