Details

Posted: 21-Feb-25

Location: Deland, Florida

Type: Full-time

Categories:

Executive Executive - Associate Athletics Director

Sector:

Collegiate Sports Position Summary: The Associate AD for External Affairs is responsible for providing leadership of athletics revenue generation, marketing, communications, promotions, game day experience, athletics ticket sales, corporate partnerships, licensing and branding. The Associate AD reports to the Director of Athletics and serves as a member of the departments Senior Leadership Team and will have the opportunity for sport supervision.

Essential Job Functions and Responsibilities: Employment duties will include, but not be limited to: •Coordinates the vision and strategic planning for all athletics external initiatives, •Oversee staff in communications, creative content, marketing, corporate sponsorships, annual fund, and ticketing. •Leads marketing strategy to increase attendance to home athletics events and grow revenue. •Collaborate with University Advancement staff to promote engagement and philanthropy while providing day-to-day oversight of annual fund and special events. •Works with University Marketing in an effort to grow community relations, attendance, revenue and enrollment. •Conceptualize strategies to strengthen and grow Stetson’s brand in the community, region, and nationwide via social media, licensing, and branding. •Manage ticket office operations and strategy, serving as contact for Aspire Playfly. •Assist in growing corporate partnership revenue and managing relationships with key partners. •Work with licensing partner to grow revenue for Stetson brand in region. •Oversee coaches and operations of assigned sports.

 

Required Knowledge, Skills, and Abilities:

The qualifications and skill requirements for this position include:

Strong interpersonal skills for interaction with sponsors, coaches, donors, students, alumni, and parents. Ability to communicate effectively, both verbally and in written form. Ability to effectively represent the University and to work effectively in a team environment. Expertise in computer programs, especially Adobe. The possession and maintenance of a Florida driver’s license and acceptable driving record is required

 

Required Qualifications:

Education: Master’s degree preferred in marketing or related fields

Experience: 5 years of work in collegiate athletics marketing or revenue generation

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