The central work of Public Affairs is to build strategic relationships with opinion leaders who affect the reputation of the Church of Jesus Christ of Latter-day Saints, and whose actions and influence can help or hinder the Church's mission.

Providing information, insights and perspectives by: (a) identifying problems, challenges, and opportunities facing the Church (b) helping Church leaders make informed decisions (c) anticipating the effect of those decisions on specific publics (d) communicating in ways that build effective relationships for the Church and help solve problems. Primary audiences for this position include the Public Affairs Directors' council, the Public Affairs committee, the Quorum of the Twelve and the First Presidency. Others include The Presidency of the Seventy, Area Presidencies, Area Seventy, "key city" councils, government and community leaders as well as other departments of the Church. (ie Welfare, Family History, Missionary etc...)