Knoxville, Tennessee, USA
1 day ago
Associate Brand Manager

Company Description

Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.

Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.

Military encouraged to apply.

Job Description

The purpose of this job is to support the Manager, Brand Marketing and assist in the development and execution of brand marketing strategies across all company channels. 

Essential Functions 

Strengthens brand equity by assisting in the development and execution fully integrated marketing programs 

Partners closely with Manager, Brand Marketing on the development of category marketing strategies 

Deliver marketing programs on time and on budget 

Assist Manager, Brand Marketing with managing agency partners by actively participating in agency meetings and providing feedback 

Develop project briefs, manage projects and provide feedback to ensure output supports brand strategy 

Collaborate on the creative process including copy writing, graphic design and digital design  

Evaluate and track campaign performance; actively look for improvement opportunities 

Analyze research to build insights-driven marketing programs and to understand category and competitive trends 

Collaborate with cross-functional team members to drive overall brand strategy 

Maintain competitive analysis, including competitive store and market visits 

Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level 

Ensure all activities are in compliance with rules, regulations, policies, and procedures 

Complete other duties as assigned 

Qualifications

Bachelor’s degree in marketing or a related field required 

Minimum two years’ marketing or similar experience preferred 

Specialized Knowledge 

Advanced Microsoft Office skills 

Understanding of social media and digital marketing trends 

Competencies 

Excellent verbal and written communication skills 

Strong organizational skills and attention to detail 

Strong project management skills and ability to multi-task 

Ability to analyze, think critically, and problem solve 

Ability to work independently or collaboratively within a group 

Ability to think creatively and identify new solutions 

Ability to work effectively in a fast-paced, dynamic environment 

Ability to communicate professionally with all corporate levels, vendors, and customers 

Comfortable with changing technology 

Additional Information

All your information will be kept confidential according to EEO guidelines 

Travel required less than 25% 

General office work requiring sitting or standing for long periods of time 

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