Welcome page Returning Candidate? Log back in! Associate Brand Manager - RTDs Job Locations US-KY-Louisville Posted Date 16 hours ago(1/13/2025 8:13 PM) # of Openings 1 Category Marketing Type Regular Full-Time Job Description/Responsibilities The role is responsible for supporting assigned categories and brands by executing brand strategies, activation plans, budgets, new business development (NBD) initiatives, and projects. This position involves collaboration with Sales, Trade Marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners, and suppliers to achieve business objectives.Key ResponsibilitiesExecution of Strategic PlansAssist in the execution of strategic plans, annual marketing plans, activation initiatives, and budgets for assigned categories and brands to achieve sales and profit objectives.Contribute to cross-functional efforts to grow and build assigned categories and brands into profitable consumer businesses aligned with company goals.Performance Tracking and Project ManagementTrack progress against annual program plans, volume, and profit objectives/KPIs.Ensure projects are completed on time and within budget.Support supplier relationships and maintain effective communication.New Business Development (NBD)Collaborate on the concepting, development, and execution of NBD opportunities to drive growth.Navigate NBD projects through internal cross-functional teams to ensure timely and budget-compliant delivery.Agency CollaborationSupport the management of agency efforts to deliver creative solutions, packaging, marketing materials, promotions, public relations, and media for assigned categories, NBD initiatives, and projects.Resource Allocation and PrioritizationFocus time and resources on BCSPs that are critical to achieving objectives.Use data tools and other resources to measure and analyze progress, assisting the team in developing action plans to address gaps.Organization and CommunicationEstablish clear priorities and ensure project team members understand their roles and responsibilities.Facilitate progress updates and use the PPT system to inform stakeholders as necessary.Strategic Brand DevelopmentContribute to the development of strategic brand plans, new initiative plans, and special projects for assigned categories and brands.Career Growth Action PlanCreate and implement an action plan to gain the skills, learning experiences, and results needed to achieve career goals.Use the CDS (career development system) to track and document progress.Professional DevelopmentLeverage the PDS system and available resources to identify areas for self-improvement.Dedicate time regularly to enhance skills outlined in the Development Plan.

This position requires strong collaboration, organizational, and analytical skills to support the growth and success of assigned categories and brands while ensuring alignment with the company’s strategic objectives.

Qualifications/Requirements MUSTBachelor's degree2+ years of marketing experienceStrong planning and organizational skillsAbility to travelStrong computer skills and high comfort using technology and systemsAbility to quickly learn new systems/processesAbility to communicate with all levels of an orgImplementation or project management experienceExcellent oral & written communication skillsAbility to manage multiple projects at one timeAbility to handle multiple tasks at one timeExperience in a fast paced environmentPREFERREDUndergraduate degree in Business, Marketing or CommunicationsExperience in Alcohol Beverage Industry or CPG overallBudgeting, planning and/or financial analysis experience.Experience in New Business DevelopmentExperience managing an Advertising AgencyPhysical RequirementsA valid driver's licenseAbility to work remoteAbility to pay attention to detail

 

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