Associate Copy Director
Mercy University
Associate Copy Director
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Associate Copy Director
Salary
$64,600.00 - $84,000.00 Annually
Location
Tarrytown, NY
Job Type
Full Time Staff
Job Number
00673
Division
Enrollment Management
Department
Marketing
Opening Date
08/09/2024
Union Status
Non-Union
+ Description
+ Benefits
Job Posting Summary
The Associate Copy Director is responsible for leading Mercy's copy team within the Marketing and Communications department and developing engaging, persuasive copy for marketing and communications. The ideal candidate will have extensive marketing writing experience and a deep understanding of brand voice and messaging, as well as the ability to write for different audiences and channels. Work samples provided should include clear, concise, persuasive marketing copy and attention-grabbing headlines.
The Associate Copy Director will also actively contribute to and sometimes lead creative discussions and brainstorming sessions for various marketing and communications initiatives, including promotional campaigns, event planning, news articles, and how to generally market the University to enhance enrollment and current student communications.
Essential Job Functions & Responsibilities:
+ Provide complete oversight, management and direction of all copy material produced for and by Mercy University.
+ Establish strategic goals by gathering pertinent business, financial, service, and operations information.
+ Achieve department objectives by managing staff and freelance writers through proper recruitment, evaluation, training and the use of technology.
+ Oversee the work of the copywriting team, both in-house and freelance, to ensure that all deliverables meet high standards of quality and creativity.
+ Develop and implement a copy strategy that aligns with the company's overall marketing and communication goals.
+ Write and edit copy for a variety of marketing and communications materials, including website copy, advertising, brochures, social media, news articles and email campaigns.
+ Collaborate with the design team to create visually appealing and effective materials.
+ Research content to include in marketing communications, including accreditations, accolades, certifications and specifics to make sure all copy is factual and accurate.
+ Collaborate with other campaign managers and key constituents within the University to keep campaigns updated, relevant and fresh.
+ Actively contribute to or lead brainstorming sessions.
+ Assist with creating social media content as per the editorial calendar, including helping with management of communities across platforms.
+ Coordinate with and interview students, faculty, etc to document their stories for use in marketing communications, or for editorial purposes.
+ Stay up-to-date on the latest copywriting trends and best practices.
+ Perform other duties as assigned.
Qualifications
Required Skills & Experience:
+ 5+ years of experience in a copywriting or other relevant marketing/communications role
+ Strong understanding of brand voice and messaging
+ Diverse writing experience across different formats, including both long and short format content
+ Excellent editorial and proofreading skills
+ Exceptional communication, project management and organizational skills
+ Ability to manage and lead a team, working on multiple projects in a fast-paced, deadline-driven environment
+ Demonstrate problem solving skills, and actively participate in brainstorming sessions
+ Capable of presenting creative concepts and ideas to the marketing team and other audience
+ Experience with SEO and content marketing best practices is a plus.
Education Requirements:
+ Bachelor’s degree (or higher) in Marketing or related field
+ Writing portfolio required
Compensation offered will be commensurate with the educational background and work experience of the individual.
Mercy University promotes a community campus environment. As a result, employment is limited to the following states: New York, New Jersey, Connecticut, and Pennsylvania. Applicants outside of those states or the USA will be required to relocate. Relocation assistance may be provided for eligible moves.
About Mercy
Mercy University is a dynamic, independent, coeducational New York City areauniversity that offers more than 100 undergraduate and graduate degree and certificate programs in six schools: Business, Education, Health and Natural Sciences, Liberal Arts, Nursing, and Social and Behavioral Sciences.
Mercy is the region's largest private, nonprofit, Minority-Serving Institution , proud to serve a student body that is highly diverse. As a federally designated Hispanic Serving Institution (HSI), Mercy University, has been ranked nationally among top colleges in the country for Hispanics by the Hispanic Association of Colleges and Universities (HACU) and by Excelencia in Education, earning their prestigious Seal of Excelencia for intentionally serving Latino students.
Mercy University was further recognized by HACU as a national leader in awarding bachelor's degrees to Hispanics in several disciplines, including Psychology, Sociology , and Business. Westchester Magazine has also named Mercy the Best College in Westchester County in 2019, 2020, and 2022.
Mercy is committed to offering an inclusive learning environment to help a diverse student body set a course for their future. To support its student body, Mercy has been awarded a number of federal grants which enable us to better develop and deliver education to our students.
Mercy’s student body reflects the rich diversity of the New York metropolitan area. Enrollment, including full-time and part-time undergraduates and graduates, is approximately 8,800. Mercy students learn oncampuses in Dobbs Ferry, the Bronx, andManhattan as well as online.
At Mercy University we strive to provide employees and their families with a comprehensive and valuable benefits package. We offer high-quality health care plans, retirement benefits, tuition discounts, flexible spending, and much more.
Our Mission:
Mercy University is committed to providing motivated students the opportunity to transform their lives through higher education by offering liberal arts and professional programs in personalized and high-quality learning environments, thus preparing students to embark on rewarding careers, to continue learning throughout their lives and to act ethically and responsibly in a changing world.
EEO Statement
Mercy University is an equal opportunity employer. Mercy University actively engages in recruiting a diverse workforce and student body that includes members of historically underrepresented groups and strives to build and sustain a welcoming and supportive campus community. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ethnicity, creed, religion, marital status, sex, sexual orientation, gender, gender identity, pregnancy, height, weight, genetic information, disability, or protected veteran status.
As part of this commitment, Mercy University will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact The Office of Human Resources at (914) 674-7839, Option 6 or via email atHR@mercy.edu.
The posted salary range for this position is based on several legitimate, non-discriminatory factors set by the organization. Mercy is committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, or local pay equity laws.
Campus Safety
Mercy University is committed to providing a safe and welcoming environment for all. Information regarding campus safety can be found here. (https://www.mercy.edu/media/annual-security-and-fire-safety-report-1042023)
Mercy University strives to provide employees and their families with a comprehensive and valuable benefits package. We offer high-quality health care plans, retirement benefits, tuition discounts, flexible spending, and much more.
Health Insurance:
UntitedHealthcare Oxford
In-network and out-of-network plan options
EmblemHealth HIP Prime HMO (Union Staff)
Dental Insurance:
UnitedHealthcare Oxford
In-network and out-of-network plan options
Vision Insurance:
UntitedHealthcare Oxford
Paid Time Off:
Mercy University provides generous leave benefits to its employees.
Disabilities & Workers Compensation Insurance:
Coverage in accordance with New York State regulations
Life Insurance:
Long-Term Disability:The Hartford
Short-Term Disability:The Hartford
Flexible Spending Account (FSA):
Ameriflex
Retirement Benefits:
TIAA
The Mercy University Retirement Plan is comprised of two components:
Deferred Compensation Plan
All eligible employees may contribute to the Deferred Compensation Plan on a pre-tax basis upon joining the University.
Defined Contribution Plan
Eligible employees are enrolled in the Defined Contribution Plan after two (2) years of full-time employment at Mercy University and receive a semi-monthly contribution from the College, based on age and salary. If an employee is under age 36, they will receive a contribution of 3.3% of their annual salary each pay period. If an employee is age 36 or older, they will receive a contribution of 9% of their annual salary each pay period.
If employed full-time for two (2) or more consecutive years by another institution(s) of higher education (college or university), without an intervening break in service within the last twelve (12) months prior to employment before joining Mercy, please submit a waiting period waiver form to Office of Human Resources. The Defined Contribution will begin as of the first day of the month following receipt of the completed waiver form.
Remote Work:
Mercy University recognizes the important role that workplace flexibility can play in an employee’s ability to manage work-life balance.
Learn more about our remote work policyhere (https://www.mercy.edu/media/remote-work-policy-final) .
Tuition Remission: Staff & Faculty
Mercy University provides a competitive education to students and extends that formal education opportunity to employees, and their spouses/domestic partners, and dependents at a reduced tuition rate through this Tuition Remission Benefits Policy for Mercy Employees.
Learn more about our tuition remissionhere (https://www.mercy.edu/media/tuition-remission) .
Tuition Exchange:
We are a member of the Tuition Exchange Program. Employees are eligible to apply for the Tuition Exchange Program after completing two (2) consecutive years of full-time employment.
Employee Assistance Program:
Compsych
Voluntary Benefits:
Allstate Identity Protection
LegalEase
Liberty Mutual Auto & Homeowners
Nationwide Pet Insurance
PlumBenefits
ScriptSave
Working Advantage
Note: The above describes a brief summary of benefits and is subject to change.
Agency
Mercy University
Address
555 Broadway
Dobbs Ferry, New York, 10522
Phone
914-674-7839
Website
http://www.mercy.edu
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