Job Description

Join the fast-growing Advance Auto Parts performance marketing organization as an Associate Digital Marketing Manager on the Digital Marketing team.  In this role, you will be instrumental in helping to deliver omnichannel marketing innovation to the $380B automotive aftermarket, one of the last industries to be disrupted by ecommerce.  Digital Marketing is charged with bringing new customers into the buyer’s journey and maximizing traffic and sales across ecommerce and retail to deliver against AAP’s annual operating plan KPI’s.

As part of the paid search team, you will be a critical right-hand to the Sr. Manager, Paid Search and help lead innovation in the highly dynamic and critical search engine marketing space. You will work closely with agency partners, vendors, and cross-functional teams across the organization to help deliver against our paid search and marketing goals.

Experience working in fast-paced retail and/or agency environments while collaborating with different internal and external partners is critical to success in this role. The ideal candidate will be eager to learn and enjoy digging into data and platform functionality to understand campaign performance and probe ideas for testing, learning, and improving efficiencies. Although hired for one area, you will also be willing to jump into other areas of digital marketing (display, paid social, video, affiliates) as business needs evolve and change.

Essential Duties & Responsibilities include the following:  Other duties may be assigned.

Work closely with the Sr. Manager, Paid Search and agency partners to help manage projects, facilitate requests, pull & analyze data, troubleshoot product feeds, and maintain complex budgetsHelp define and execute on strategy using a test and learn methodology by analyzing campaign performance and continuously optimizing for successAct as a liaison between digital marketing team and product marketing, brand marketing, ecommerce, agency partners, and other cross-functional teamsTrack, report, and analyze results across the entire customer buyer’s journey: awareness, consideration, purchase, and loyaltyAnalyze, prepare, and share campaign performance for vendor funded campaigns across the organizationDevelop, measure, and analyze performance dashboards to understand where opportunities for further optimization and engagement exists

About You:

Bachelor’s degree5+ years’ experience in marketing or other related field, preferably in a fast-paced enterprise retail environmentBackground in other data intensive field such as merchandising, analytics, BI will be highly consideredPrevious paid search or organic search (SEO) experience in an agency or enterprise environment is preferred but not requiredExceptional communications skills in writing and speaking. Previous experience crafting presentations and telling stories through data is a mustInnate desire to learn new skills and independent curiosity to research ideas, platform functionality, opportunities, new tools/tech, and staying on top of the latest industry news is a mustFlexibility to pivot quickly and refocus on new projects and areas as neededExperience using analytics suites or similar data intensive solutions such as Google analytics to pull and analyze dataPrevious experience using Google Ads & Microsoft advertising or similar solutionsPrevious experience of the Google Marketing Platform Stack or similar solutions; SA360, Campaign Manager, and Data Studio is preferred but not required

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