**Company description** Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies. **Overview** As Associate Director, Analytics & Insights, you will play a key role on the Strategy / Commerce Experience (CX) team designing and delivering analytical solutions to support and elevate the analytics function within Arc. Within this role you will collaborate closely with Account and CX Media teams, fostering cross-functional partnerships to design and implement analytics solutions across a variety of commerce and retail media campaigns. You will lead the design, development, and delivery of cutting-edge end to end reporting services, supporting the enablement of future analytics solutions tailored to CPG/retail needs. This role combines deep industry expertise with advanced data science and modeling capabilities to drive and oversee the implementation of innovative solutions, leveraging both proprietary and acquired data to meet client needs and align with broader Groupe objectives. **Responsibilities** · Lead development and reporting services to build high-quality automated analytics solutions and help strengthen the core of our analytics application platform. · Serve as a key resource to organize and benchmark individual commerce media program results, provide performance insights and optimization recommendations as well as identify cross program macro trends and optimizations across different brand, category and retailer programs. · Collaborate closely with both internal and client teams to design and develop cutting-edge analytics solutions, define technical requirements, and oversee the development lifecycle. · Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs, be it internal teams, client customer marketing managers or client sales teams Additional Responsibilities · Integrate data and technology to help drive product development and roadmap creation, collaborating across teams to deliver scalable analytics / insights applications that enhance client business outcomes. · Spearhead the development, testing, and assessment of analytics platform capabilities, productivity tools, and applications to drive impactful results. · Propose and own the utility of analytic frameworks tailored to address specific client needs within the CPG & Retail vertical. · Use category knowledge to assess current capabilities and data science offerings internally at Publicis across audience insights, investment strategy, media activation, measurement, and budget optimization, and then propose and own an Analytic Solutions Roadmap for the vertical. You’ll Thrive In This Role If You… · Are highly collaborative and solutions oriented · Are obsessed with using data-driven insights to drive commerce media efficiency and effectiveness · Have a combination of both functional and technical skillsets · Are driven by growth opportunities within analytics solutions and across analytics operations, with pathways for leadership and people management. · Are interested in new AI-based automated analytics solutions, tools, and applications to improve productivity, streamline costs, reduce time and effort, and boost client satisfaction. · Want to expand your understanding of the digital marketing retail media landscape and establish how analytics solutions maximize value for Arc’s clients **Qualifications** · Education: Bachelor’s or Master’s degree in Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field. · Minimum of 5 years of experience in data science, analytics, or consulting for the CPG and/or Retail sector. · Proven experience in client-facing roles, delivering advanced analytic solutions for CPG/retail clients. · Understanding of industry-vertical business processes (e.g., sales, distribution, supply chain, trade marketing) and a passion for leveraging data to drive innovation in the industry. · Expertise in brand tracking studies, Marketing Mix Modeling (MMM), brand lift studies, balancing advertising and promotion goals, brand equity/brand building, performance marketing metrics, analytic frameworks and measurement models used in the CPG/retail sector. · Technical Skills: Sufficient applied knowledge of advanced analytics methods that enable audience segmentation, budget scenario planning, and test & learn experimental designs. · Certifications in analytics or data science (e.g., AWS Certified Data Analytics, Certified Analytics Professional). · Practical experience and understanding of the general AdTech/MarTech platform and vendor landscape (e.g., clean rooms, AMC, LiveRamp, Adobe, Salesforce), data cloud/mesh/lakes (e.g., GCP, Azure, AWS), and data platforms (e.g., Databricks, Snowflake). · Practical exposure to BI visualization tools (e.g., PowerBI, Tableau). · Experience with CPG/Retail data sources both Publicis-proprietary and third party, as well as trending industry software solutions. **Additional information** The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: + Paid Family Care for parents and caregivers for 12 weeks or more + Monetary assistance and support for Adoption, Surrogacy and Fertility + Monetary assistance and support for pet adoption + Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance + Tuition Assistance + Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more + Matching Gifts programs + Flexible working arrangements + ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) + Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $133,665 - $151,095 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/31/2025.