Department
 

Booth Marketing: Digital Engagement 1

About the Department
 

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary
 

The Associate Director, Digital Marketing Technology for Executive Education at Chicago Booth is responsible for overseeing the daily administration of Marketo and related systems. This role ensures the integrity and accuracy of data within the Marketo platform, addresses synchronization issues, and manages all email programs, landing pages, and assets. The Associate Director also contributes to the strategic planning and execution of email and nurture campaigns, manages the marketing email calendar, and prepares detailed email analytics and dashboards for the Executive Education marketing team. Additionally, the role provides support for various marketing technology functions as needed.

Responsibilities

Assists with administration and ongoing maintenance of Executive Education’s marketing technology, including Marketo.Owns and maintains Executive Education data quality and data cleansing processes in Marketo, including both auto and manual updates.Manages the Marketo and Salesforce integration, resolving sync errors as necessary.Partners with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions; prepares and presents regular program analytics to the marketing team and broader Executive Education team.Builds and maintains advanced/complex automation techniques in Marketo, (e.g., nurture programs, segmentation, dynamic content setup and refreshes, etc.).Supports the Senior Digital Marketing Systems Administrator with Account Based Marketing strategy and initiatives for the marketing, enrollment, and business development teams.Supports the Senior Digital Marketing Systems Administrator with systems upgrades and process-improvement tools research, initiatives and rollouts; vendor research and management.Assists the marketing team with daily email program builds and day-to-day Marketo support; serves as Marketo subject matter expert; manages the marketing email calendar.Develops and maintains systems training and resources; regularly meets with the marketing team to provide remote and in-person training (as needed).Assists the Senior Digital Marketing Systems Administrator with Sitecore (website) content updates; maintains order and organization of Executive Education’s Sitecore workspace.​Has a deep understanding of business process analyses, needs assessments, and preliminary cost/benefit analyses. Solves complex problems relating to computer equipment capacity, limitations, and operation time.Utilizes thorough understanding of business systems and industry requirements to translate business and user needs into system requirement specifications.Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

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Certifications:

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Preferred Qualifications

Education:

Bachelor’s degree.

Experience:

At least three years of relevant marketing automation management experience.At least three years of marketing experience.Account-based marketing experience.

Technical Skills or Knowledge:

Marketo or Marketing Cloud.Salesforce.Sitecore.Google Analytics reporting.

Preferred Competencies

Excellent oral and written communication skills.Work well with multiple departments.Excellent organizational skills and knowledge of how to prioritize workflow.Adapt quickly to and manage changes in daily workflow.Manage and meet multiple deadlines in a fast-pace environment.Outstanding verbal, written, and presentation skills, as well as organizational skills.Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes. Excellent strategic planning, critical thinking, analytical, and persuasion skills.Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions. Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in-person, email, phone.Professional demeanor, including tact, discretion, and a customer service-oriented approach.

Working Conditions

This position is currently expected to work a minimum three days per week in the office.

Application Documents

Resume/CV (required)Cover Letter (required)

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family
 

Information Technology

Role Impact
 

Individual Contributor

FLSA Status
 

Exempt

Pay Frequency
 

Monthly

Scheduled Weekly Hours
 

37.5

Benefits Eligible
 

Yes

Drug Test Required
 

No

Health Screen Required
 

No

Motor Vehicle Record Inquiry Required
 

No

Posting Statement
 

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

 

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

 

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

 

All offers of employment are contingent upon a background check that includes a review of conviction history.  A conviction does not automatically preclude University employment.  Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

 

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.