At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The function is made up of over 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; Media Relations; Social Media; Internal Communications & Employee Engagement; Corporate communications.
BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The opportunity
The EY Global Media Relations and Social Media team is seeking a senior level PR professional to lead Consulting and Strategy and Transactions (SaT) - Service Lines. This role is charged with building and expanding the global media and social media profile of Consulting and SaT’s business programs and leadership in support of EY priorities and reputational goals.
The ideal candidate is a polished professional with strong expertise in strategy, execution and senior-level stakeholder management, a critical component of the role. This role also needs to be someone who is proficient and confident in devising and delivering social media content including writing copy, social media briefs and strategy, and has experience of integrated communication marketing campaigns.
The individual will be adept at directing, leading, and managing a large portfolio with a broad array of business, technical and regulatory issues and large number of programs. S/he will be able to independently prioritize the most important/high-value activities whilst ensuring that all stakeholders feel appropriately supported through effective management of their expectations. This means the candidate should be able to apply judgment with ease on which activities constitute high-value and act accordingly working directly with senior leaders or playing a key support role to deliver the work for leaders and programs. The individual will also understand how professional services firms bring innovation, agility, and collaboration to today’s organizations to help them reinvent themselves and the value they bring to market.
The candidate enjoys working on a mix of strategic, high-level programs; providing strategic and practical PR and social media support on all major campaigns, reports, thought leadership and events – inputting on both organic and paid approaches. S/he has excellent storytelling and writing skills and will ultimately be considered a valued extended team member of the business team. With long-term goals in mind, the candidate develops, executes, and measures plans, messages and tactics that build toward these aims. As part of this they will have the ability to work in an agile way across multiple client groups and at times across different service lines and/or functions, as well as effectively leverage resources available such as more junior staff and virtual team members.
Your key responsibilities
In collaboration with the relevant EY Consulting and SaT Marketing and leadership teams, take overall responsibility for leading the team that develops and implements measurable PR and social media strategies and plans in support of brand and business goals. Provide PR and social media counsel and support for strategic and high-profile campaigns, events and initiatives. Develop and manage key global executive platforms and spokesperson bench, positioning EY Global executives as experts on key industry issues and hot topics by leading the Consulting and SaT teams to deliver executive visibility plans, proactively identify opportunities for comment or pitching reports and placing op-eds/ comment pieces in the media. Develop impactful PR strategies, social programs and ideas that are provocative, shape the industry dialogue and drive the EY brand favourability. Increase the EY share of voice on Service Line strategic topics and themes in global media as well as on social media. Write, commission, edit or review blogs, op-eds, announcements, social media posts, etc; identify media opportunities; create measurement reports as needed. Work across time zones and communicate regularly with the EY global PR network, informing them of appropriate initiatives and briefing them where appropriate. Manage of roster of agencies and associated budgets and agency effectiveness. Act as a key business partner to EY Service Lines and Corporate Programs supporting on wider brand, marketing and communications strategy development and deployment. Lead key global campaigns and events as necessary working closely with program leads and marketing teams. Line-manage two associates, providing counsel and feedback to support development of a high performing team.
Skills and attributes for success
To qualify for the role you must have:
Prior senior-level PR and social media experience working in-house or within an PR agency, with direct experience managing major international campaigns, including integrated social media strategies and content. Strong expertise in stakeholder management, and high aptitude for decisively identifying high-value activities while ensuring all stakeholders feel supported. Excellent teaming and relationship building skills and experience in influencing and working within a complex, matrix organisation. Solid people manager and team leader, with experience of building and creating high performing communications teams Willingness and ability to work independently or collaboratively and to have a clear sense of escalation needs and sense of urgency on issues or projects.
Ideally, you’ll also have
Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe. A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization. A passion for current affairs and business news and ideally have past experience of working within PR, social media and communications.
What we look for
We’re looking for a high-energy, growth minded individual who enjoys working in a fast-paced environment. This individual is results oriented and enjoys working as part of a team to help us continue to deliver world-class PR and social media initiatives in an ever-changing environment.
The right candidate will have:
Strong copy-writing skills with experience creating content for different audiences and different platforms. Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe. A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization. A passion for current affairs and business news and ideally have past experience of working within global or regional PR, tech, social media and communications.
What we offer
As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.
The exceptional EY experience. It’s yours to build.
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